Pei-Yu Lee

Member Type Non-member

Edna Lee, a.k.a. Pei-Yu Lee, is a graphic designer based on New York.

I am currently pursuing a Master’s degree in Communications Design from Pratt Institute in New York City. I also have a Bachelor’s degree in International Business. As someone with a business background, I realized that though it is important for companies to have a good business plan and marketing strategy, it is paramount that the design for the brand delivers the message the company wants to express to its audience. The design of a brand is an essential means of communication with the target audience. The ability of a design to communicate attracts me the most. 

For me, to design is to create something that is both interesting and original. The process of designing can be challenging and even frustrating at times. However, I think the most important thing is learning how to solve the problems you are faced with while designing. I have learned from my experiences that the best way is to keep trying different methods until you achieve the results that you are looking for. Trial and error is definitely the key to success.

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