Mrs. Susan M. Fireside

About Me

I’m a big picture thinker who looks at all the small details.

Member Since July 2010
Member Type Sustaining
AIGA Chapter Chicago
Title senior designer, art director, graduate student
Company independent designer
Email moc.liamg@ediserifaramnasus
Portfolio Site
Field Brand and identity
Art direction/Creative direction
Web design

I am a senior art director with a focus on creating modern and engaging work that resonates with my clients and their customers. I’m a big picture thinker who looks at all the small details. I look at a brand from the macro level to the micro level and no detail goes unnoticed. It takes time and patience in crafting something that has a purpose and is different than what others have. By coming up with creative solutions
and suggestions beyond the client’s expectations, my goal is to produce work that is easy to understand, impactful and engaging.

I work directly with clients and other team members to help define the scope of work and project goals as well as coming up with methods for new work. This includes defining visual brand strategy, art direction, working with designers, animators, photographers, illustrators, and other team members. I often lead client presentations, working closely with various teams including UX,  developers and junior staff. Projects include branding development and implementation, identity design and naming, packaging, advertising, environmental design, data visualization, annual reports, advertising and new media.

  • Susan updated a project on Behance.
    Brand Development and Packaging Event Marketing Web Design and Brand Development Poster Design
  • Susan updated a project on Behance.
    Non-Profit Annual Report Experimental Type Editorial Design Business Card Design
  • Susan updated a project on Behance.
    Tea Packaging Direct Mail Self Promotion Dog Good Packging Design and Social Transformation
  • Susan updated a project on Behance.
    Website Redesign Identity and Brand Development Identity and Brand Development Museum Bumper and Branding
  • Susan updated a project on Behance.
  • Susan Fireside commented on the article "Freelance Considerations: Lessons Learned"

    Fantastic article. As someone in the the business 20 + years, I'll use this as a resource.

No articles were found.