Ms. Yo Santosa

Member Since November 1998
Member Type Contributor
AIGA Chapter Los Angeles
Title Creative Director
Company Ferroconcrete
Email moc.asotnasoy@oy
Field Brand and identity
Art direction/Creative direction
Three Emmy nominations, an award winning branding agency, two start-ups and a publication.
In 2006, from her downtown loft, armed with a brand new Mac Pro, she started her branding agency, Ferroconcrete. Yo believes, ”People don’t fall in love with businesses, they fall in love with personalities.” With Yo’s unique perspective in branding, her first client, a little mom and pop shop, Pinkberry grew to a global brand with over a 200 stores worldwide. 

An entrepreneur, Yo created früute, a modern cookie company featured in Wallpaper, LA Times and Refinery29. Yo then co-founded Commodity, an online fragrance company featured in GQ, Fast Co., and Esquire, which launched in Sephora March 2015. She recently founded the publication LA Downtowner, an insider guide to downtown L.A., where she is the editor-in-chief.

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