Steve Ferrero

Member Type Non-member

Strategic design and implementation of external and internal corporate communications, collateral, brand manager and brand consultant for a Fortune 1000 national financial services company with more than $20 billion in assets, 3,000 employees and 7.5 million individual customers.

Partial list of specific projects includes: 

  • Brand strategy — a member of corporate brand team, I have participated in two successful rebranding initiatives.
  • Project manager and creative consultant for companywide 2012 Giving Campaign — broke records for both total dollars raised and employee participation.
  • Videographer for wide variety of internal and external videos, ranging from Sales support and training videos to “Gangnam style” employee engagement videos.
  • Full redesign of the Report to the Community chronicling philanthropic activities — most requested reprints in history of publication. 
  • Work directly with CEO and Corporate Financial Services to communicate (video, print and web) confidential and sensitive information such as quarterly earnings and company acquisitions.

Extensive knowledge of many applications including: Adobe Creative Suite 5, Final Cut Pro X, Microsoft Office 2011, Apple Aperture and Extensis Portfolio.

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