Avery Alton Smith, III

Member Since March 2006
Member Type Sustaining
AIGA Chapter Orlando
Title Design Director
Company Intrepid Networks
Email moc.3htimsa@htimsyreva
Website www.asmith3.com
Portfolio Site asmith3.com
Field Art direction/Creative direction
Brand and identity
Design/Graphic design
Bio

I’m a UI Designer living in the sunshine state. I’ve had experience in screen printing, art direction, marketing and branding. When I’m not designing stuff, I like shooting photos and biking around Central Florida. 

  • Avery updated a project on Behance.
    Casa (Sketch UI Kit) Sting Activate Reach Out Company Website Redesign
  • Avery updated a project on Behance.
    Sting Echo Redesign Sting Mobile Sting Echo Various Print Collateral
  • Avery updated a project on Behance.
    Kashmira Kolah Photography | Logo Designs Circle Tree | Logo Designs Seased Greetings | Recipe Collective Will's Pub Logo
  • Avery updated a project on Behance.
    Ligature 15 Poster Orang Blossom Pilsner² Outrigger Ad Concept Robot Love Cards
  • Avery updated a project on Behance.
    2008 Travel Monitor 2006 Wixárika Calendar
  • Avery Alton Smith, III commented on the article "http://www.aiga.org/interior.aspx?pageid=3080&id=2773"

    This is indeed a very thought provoking question. I'd like to concentrate on one point made here. <i>"Part of success is having your work seen by the public." </i><br/><br/>Having your work available to the public is very important, of course, but what if a design is misleading or speaks to the wrong market? Shouldn't that be taken into consideration when discussing success? A person can have wonderful skills as an artist and designer and be able to make a visually stunning piece that is seen by everyone, but is this ability to garner attention all you need to consider yourself a successful designer? While this may satisfy one's own ego I don't think it should be the measure of a designer's status.

  • Avery Alton Smith, III commented on the article "http://www.aiga.org/interior.aspx?pageid=3080&id=2773"

    This is indeed a very thought provoking question. I'd like to concentrate on one point made here. <i>"Part of success is having your work seen by the public." </i><br/><br/>Having your work available to the public is very important, of course, but what if a design is misleading or speaks to the wrong market? Shouldn't that be taken into consideration when discussing success? A person can have wonderful skills as an artist and designer and be able to make a visually stunning piece that is seen by everyone, but is this ability to garner attention all you need to consider yourself a successful designer? While this may satisfy one's own ego I don't think it should be the measure of a designer's status.

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