Ms. Cara Carpenter Hotz

About Me

Making the world better with design

Member Since October 2005
Member Type Supporter
AIGA Chapter Chicago
Title Art Director
Company Argonne National Laboratory
Email vog.lna@ztohc
Portfolio Site
Field Experience design
Brand and identity

User-centric brand experiences are my focus. I design experiences, communications, and marketing for customers, employees, and partners. My philosophy focuses on Strategy, Creative, and Evangelism to grow your brand’s impact with more authenticity, increased trust, and better credibility.

+ My design career spans more than 20 years. I have strategized and developed creative for brand experiences in print, digital, and environmental applications: brand identity, marketing and corporate communications, social media, web, and trade environments.

+ My experience includes working in small creative agencies, in-house at an entrepreneurial corporation, and building and managing my company Studio Pragmatik. I have worked with organizations across sectors, including financial, transportation, manufacturing, freight forwarding, retail, non-profit, technology, cultural, education sectors and more), and with Fortune 500 multi-national companies, small businesses, government entities, educational institutions, non-profits, and museums. My clients have ranged in size from three employees to 88,000+.

+ My career’s work spans print, digital, and environmental applications including: print and web/online collateral and advertising, B2B marketing, corporate communications (external/internal), social media, loyalty programs, financial communications, environmental and safety initiatives, employee recognition, employee wellness, human resources communications, packaging, tradeshow booths and collateral, digital presentations and branding.

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