AIGA National Design Center to host I.D. Annual Design Review exhibition in New York

NEW YORK—August 17, 2010. Since 1954, the I.D. Annual Design Review has recognized the best in product, furniture, graphic and environment design, from the iconic to the obscure. This year the esteemed showcase features the addition of a student prize and a new venue for the exhibition.

F+W Media is pleased to announce that the “I.D. Annual Design Review 2010” exhibit will be on display at the AIGA National Design Center in New York City from August 30 to September 10. When the exhibit opens this month at 164 Fifth Avenue in the Flatiron District, visitors can expect to be delighted, surprised and entertained by the winning entries.

“We are honored that AIGA has agreed to host this year's 'I.D. Annual Design Review 2010',” said Gary Lynch, publisher & editorial director of F+W Media's Design Community. “The affiliation reflects the true interdisciplinary nature of design and the leadership role AIGA plays in recognizing great design across all disciplines.”

“AIGA and I.D. have been closely aligned in our commitments to showcasing great design—design that intrigues the spirit and works effectively in meeting the challenges of often difficult problems,” added Richard Grefé, executive director of AIGA.

Recognizing emerging designers

This year the I.D. Annual Design Review introduces the Rado Young Talent Design Award, which grants a $10,000 prize to one student whose work was distinguished by the innovative use of technology and materials.

“Rado chose to award the project 'Phenomena—Room Divider' by Sang Hoon Kim from Keame Design Studio because the room divider is a very aesthetic, innovative yet traditional object. This screen creates a feeling of movement and life with the light passing through it like the sun shining through the trees,” said Roland Struele, president of Rado, Switzerland. “For a design company like Rado, innovation and forward-thinking ideas are our key values, and we're proud to support this young designer with this award.”

Annual Design Review 2010 Winners

Every year the I.D. Annual Design Award recognizes the best design work in nine categories—environments, concepts, consumer products, equipment, packaging, furniture, graphics, interactive and student. The winners in each of these categories will be announced the week of August 23 and their work showcased on a newly-created I.D. Annual Design Review website.

A private reception will also be held in September at the AIGA National Design Center, where the Annual Design Review winners and the winner of the Rado Young Talent Design Award will be recognized.

Throughout the years, this annual showcase has chronicled the evolution of design, and highlighted its impact on our material and visual culture. Each year, the featured work is chosen by a jury of leading practitioners who sift through the plethora of submissions to present a clear survey of the state of design. To learn more, visit

About AIGA

AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design, and is a nonprofit, 501(c)(3) educational institution.

About the F+W Media Design Community

The F+W Media Design Community features books, magazines, competitions and events focused on the art, business, and culture of graphic design. The company's award-winning brands include HOW, Print, the I.D. Annual Design Review and its popular series of events which include the HOW Design Conference, the In-HOWse Designer Conference and the Creative Freelancer Conference.

For further information, please contact:Jennifer Bender
AIGA | the professional association for design
Tel 212 710 3136 Fax 212 807 1799