AIGA and Yale School of Management Mix Business and Design for ‘Business Perspectives for Creative Leaders’ Executive Learning Program


February 08, 2022

Media Contact

Amy Gwiazdowski

(212) 710-3111

New York, NY—AIGA, the professional association for design, and the Yale School of Management, have partnered to provide executive-level education to design professionals. Business Perspectives for Creative Leaders, is in its 15th year, and is taught by Yale faculty on the Yale School of Management campus. This year’s program will take place live, online, May 19–June 23, 2022. 

Business Perspectives for Creative Leaders is an executive business certificate program curated for design professionals. The program is taught by experienced Yale faculty who incorporate design-related industry examples into the coursework. Created for mid-career and senior professionals, this program is ideal for designers looking to become better leaders, master strategy, navigate change, expand their network, and optimize their teams to drive growth.

“Compelling, agile, and strategic leaders are desperately needed to steer us through these times of stress and uncertainty. Since 2008, the Business Perspectives for Creative Leaders program has strengthened participants’ ability to lead with confidence. We are thrilled to continue our partnership with AIGA to help creatives elevate their work, teams, and organizations, “ said Kavitha Nair Bindra, Assistant Dean and Executive Director, Yale SOM Executive Education.

“The Business Perspectives for Creative Leaders program provides participants the invaluable skills they need to move their careers and businesses forward and create impact for design,” said AIGA Executive Director, Bennie F. Johnson. “AIGA is committed to partnering with like-minded organizations of the highest caliber to further our mission to advance design as a professional craft, strategic advantage, and vital cultural force.” 

2022 Program
This program is offered in a live, online format to create a highly engaging environment where participants are an active part of the program. Break out activities bring small, varied groups of people together in meaningful ways. Unique networking activities drive social connection with other passionate professionals to deepen learning and nurture budding connections into lasting relationships. 

2022 Agenda
The program’s agenda is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders’ development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale SOM Executive Education teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.

Media Contact

Amy Gwiazdowski

(212) 710-3111


AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. 


About Yale
Yale SOM Executive Education advances the mission of the Yale School of Management through educating leaders in business and society. 


In partnership with faculty, Yale SOM Executive Education designs and delivers immersive, impactful professional development programs on management and leadership topics that transform senior leaders, their teams, and their organizations. By designing programs that fit into the lives and work of executives, Yale SOM Executive Education expands the reach of the Yale School of Management's faculty, scholarship, and impact. 


Yale SOM Executive Education leverages the school's global reach, integrated thinking, and intellectual wealth to offer customized corporate programs built in collaboration with clients and open enrollment programs for individuals and small teams in areas built on Yale expertise and research. Yale SOM Executive Education's open enrollment portfolio includes a growing number of online courses.