Henry Wolf

1976 AIGA Medal
1925, Vienna, Austria
2005, New York, New York

When I first met Henry Wolf in the fifties, he seemed to be the most sophisticated person I had ever known. He owned a Jaguar, was always in the company of beautiful women and was already clearly the best editorial designer in the world. Not to mention his charming Viennese accent.

Although he matched many of my internal clichés for success and power there were some dissonances. For one thing his jackets never fit right (years after I learned that this characteristic is generic to a class of successful designers. The difficulty is usually concentrated around the shoulders.) For another, he seemed to be without pretension. Nevertheless he conveys the effect of extraordinary elegance.

What one actually experiences from Henry is his lack of capacity to accept the second rate. It is a behavioral characteristic that is largely unspoken but totally understood by anyone who has known him for any length of time. I express the quality negatively because the demand for beauty extracts a price. One of Henry's favorite stories concerns meeting a girl who was carrying a transparent plastic handbag. The meaning of the bag made it impossible for him to be with the girl. “I think it's a terrible thing to be bothered by and I hate myself when I do it because maybe she was the nicest person I ever met, but because of this...she was sort of finished.”

The search for belief, cohesiveness and standards as a defense against life's disinterested disorder may be one of the roots of form making activities. In Henry's case the world he creates either as designer, art director or photographer, is characterized by clarity of form and literary content. We are convinced of its “rightness.” Every element is the right size, the right shape and in the right place. The illusion is complete and hermetic. When I free associate about other artists whose perceptions of the world seem to share some quality with Henry, Vermeer and Mozart come to mind. Lucidity and the conspicuous lack of excess characterize all three.

In the sixties, Henry chaired a conference he called “Art, Love, Time and Money,” a title which is about the most reductive expression for the totality of human experience I can think of. These four themes emerge as obsessive elements in most of Henry's work. Finally, what separates Henry from his peers is his special capacity to evoke the best from those who work with him. It is a rare and special gift.


New York Times obituary, February 16, 2005.

Additional Resources


Caplan, Ralph. “Noah's Archive: Remembering Henry Wolf.” Voice. AIGA, 12 Apr. 2010. Web. 17 Nov. 2015.

Chiarella, Roberta. “Henry Wolf.” Speak Up, The Archives: August 2002 to April 2009. Under UnderConsideration LLC, Web. 17 Nov. 2015.

Coyne, J A. “Pioneer: Henry Wolf New York's Legendary Art Director, Designer and Photographer Influenced Publication Design for Years to Come.” Communication Arts 48.8 (2007): 86–88. Print.

Foley, Paul. “Henry Wolf, the Photographer.” Graphis 186. Ed. Walter Herdeg. (1977): 328–341. Print.

Heller, Steven. “Henry Wolf, Graphic Designer and Photographer, Dies at 80.” The New York Times. The New York Times Company, 16 Feb. 2005. Web. 17 Nov. 2015.

Hornwell, Veronica. “Henry Wolf: The glossiest of magazine designers and a prize-winning adman.” The Guardian. Guardian News and Media Limited, 13 Mar. 2005. Web. 17 Nov. 2015.

Wolf, Henry. “49th Exhibition of Advertising and Editorial Art: Art Directors Club New York.” Graphis 148. Ed. Walter Herdeg. (1971): 122–137. Print.

Wolf, Henry. “Henry Wolf: A 'Noisy Minority' View of Advertising.” Graphis 149. Ed. Walter Herdeg. (1971): 212–223. Print.

Wolf, Henry. “Henry Wolf, Conceptual Photography.” Graphis 238. Ed. Walter Herdeg. (1985): 26–35. Print.

Wolf, Henry. “The View of a Curmudgeon, Junior Grade.” AIGA Journal of Graphic Design 11.4 (1993): 11. Print.


Graphic Designers in the U.S.A: Vol. 1. London: Thames and Hudson, 1971. Print.

Heller, Steven, and Georgette Ballance. Graphic Design History. New York: Allworth Press, 2001. Print.

Helvetica. New York: Haber, 1971. Print.

Steiner, Henry, and Ken Haas. Cross-Cultural Design: Communicating in the Global Marketplace. London: Thames & Hudson, 1995. Print.

Wolf, Henry. Circus. New York: Champion Papers, 1967. Print.

Wolf, Henry. Visual Thinking: Methods for Making Images Memorable. New York: American Showcase, 1988. Print.

Exhibitions and events

Chermayeff, Ivan, and Henry Wolf. The Rest of Our Lives: International Design Conference in Aspen, June 15–20, 1969. Place of publication not identified: publisher not identified, 1969. Print.

Snyder, Jerome, and Henry Wolf. The Push Pin Style: Musée Des Arts Décoratifs ; March 18 to May 18, 1970 Pavillon De Marsan, Palais Du Louvre, Paris. Palo Alto/Calif: Communications Arts Magazine, 1970. Print.

Wolf, Henry. Henry Wolf: The Medal of the American Institute of Graphic Arts Awarded on October 12, 1976 to Henry Wolf for Work of Elegance and Strength, Integrating Values of the Past and a Search for the New. New York: American Institute of Graphic Arts, 1970. Print.

Websites and collections

AIGA Design Archives. AIGA, n.d. Web. 17 Nov. 2015.

Sachs, Zachary. “Finding Aid: Henry Wolf Collection.” Milton Glaser Design Study Center and Archives. Milton Glaser Design Study Center and Archives, 2008. Web. 17 Nov. 2015.

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