2000 AIGA Medalist Fred Seibert

Fred Seibert
Fred Seibert
Recognition
2000 AIGA Medal
Born
1951
Recognition
2000 AIGA Medal
Born
1951
Fred Seibert
Recognition
2000 AIGA Medal
Born
1951

 

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Rudy Tabootie from the Nickelodeon series Chalkzone, 1998

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Whistler's famous mother forms the basis for a Ha! TV Comedy Network sequence, 1989. (Ha! became Comedy Central in 1991.)

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MTV's iconic moon-landing sequence, which used the music network's logo in place of the American flag, 1981

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The MTV logo receives emergency attention, 1982

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Detail of the Nickelodeon logo as a pack of howling dogs, 1985

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Bubbles, Blossom, and Buttercup from the Cartoon Network series The Powerpuff Girls, 1995

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Detail of an early VH1 logo, 1986

Without vision, and the talent, know-how and ambition to realize it, Seibert might have become a tie-dyed-in-the-wool Dead Head selling pot brownies from the back of a psychedelicized microbus. Instead, he instigated, orchestrated, facilitated and otherwise dreamed-up the nascent visual personas of MTV and Nickelodeon, back when they were truly vanguards of the pop-cultural revolution. In the ensuing years he has exerted a significant influence on the look and content of animated cartoons, first as president of Hanna-Barbera and later as the founder of Frederator, a cartoon production company that provides programming to the Cartoon Network. If these accomplishments were not enough for one lifetime, he has recently become president of both MTV Networks Online and Nickelodeon Online, where he has had a hand in transforming the Internet by provoking, stimulating and triggering numerous creative collisions.

—Steven Heller

Tags Inspiration AIGA Medal Biography identity design digital media