Justified: AIGA Design Competition Jury

In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.

The jury considered the following criteria:

  • Strength of concept or idea  
  • Impact (based upon The Living Principles criteria of Culture, Economy, Environment and People)
  • Process or methodology used
  • Success of formal execution/aesthetics 

Members of the 2013 jury included:

Valarie Casey 300x200

Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, California

Valerie Casey is a globally recognized designer and innovator. She works with organizations on challenges ranging from creating new products and services to transforming organizational processes and behaviors. Before starting her own practice, Necessary Projects, she held leadership positions at IDEO, frog and Pentagram. She is the founder of the Designers Accord, a global coalition of designers, educators and business leaders working together to create positive sustainable impact.

Casey was named a “Guru” of the year by Fortune, a “Hero of the Environment” by TIME magazine, a “Master of Design” by Fast Company and one of the “World’s Most Influential Designers” by Businessweek. The World Economic Forum has honored Casey as a “Young Global Leader.”

Jessica Hische 300x200

Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, California

Jessica Hische is a letterer, illustrator and self-described “avid internetter.” After graduating with a degree in graphic and interactive design from Tyler School of Art, Temple University in 2006, she worked for Headcase Design in Philadelphia before taking a position as senior designer at Louise Fili Ltd. After two and a half years, Hische left to further her freelance career and embark on personal projects, including Daily Drop Cap and several micro-sites such as Mom This is How Twitter Works, Should I Work for Free? and Don’t Fear the Internet (with Russ Maschmeyer). She coined the term “procrastiworking” to describe her tendency to procrastinate on client work by working on personal projects.

Hische’s clients include Wes Anderson, Tiffany & Co., The New York Times, Penguin Books, Target, Leo Burnett, American Express and Wired. She has been named a New Visual Artist (“20 under 30”) by Print, one of the “30 under 30: Art and Design” by Forbes, an ADC Young Gun and a “Person to Watch” by Graphic Design USA.

Brad Johnson 300x200

Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, Oregon

Brad Johnson is the co-founder and executive creative director of Second Story, a Portland-based multidisciplinary media studio that has pushed the boundaries of interactive storytelling across digital channels—web, mobile and digitized environments—since 1994. The studio has been a recognized leader in creating immersive, content-rich interactive experiences for clients including National Geographic, the Smithsonian, MoMA, the Library of Congress, Nike, Adidas and Coca-Cola.

Now that Second Story is part of SapientNitro, Johnson’s focus is on mixed reality environments that connect consumers and brands in innovative experiences to blend our digital experiences with reality.

Clement Mok 300x200

Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, California

Clement Mok is an award-winning designer, digital pioneer, software publisher, app developer, author and design patent holder. Mok was a creative director at Apple in the early ’80s, and he has founded multiple successful design-related businesses including Studio Archetype, CMCD and NetObjects. He was the chief creative officer of Sapient, a trustee of Art Center College of Design and the national president of AIGA.

A 2008 AIGA Medalist, Mok has been published internationally and has received hundreds of awards and recognition from professional organizations and publications. He was named one of the 40 most influential designers by I.D., and Chief Executive Magazine recognized him in its “Tech 100 CEOs” shortlist in 1998. Mok serves on the advisory boards of numerous start-ups, technology companies, colleges and nonprofit organizations. He continues to consult and invest in a handful of start-up companies.

Josh Rubin 300x200

Josh Rubin, founder and editor in chief, Cool Hunting, New York, New York

While working as an interaction designer, Josh Rubin launched Cool Hunting in 2003. What began as a catalogue of inspiration and well-executed ideas has grown into a Webby Award–winning online publication with a global team of editors and contributors who sift through innovations in design, technology, art and culture. In 2007, he helped launch Largetail—a studio that creates original content for brands and distributes it through niche publishers—where he serves as the executive creative director.

Christopher Simmons 300x200

Christopher Simmons, principal and creative director, MINE™, San Francisco, California

Christopher Simmons is a Canadian-born, San Francisco–based designer, writer, design advocate and educator. As principal and creative director of MINE™, Simmons designs and directs brand and communication design projects for clients including Facebook, Microsoft, Wells Fargo, The Nature Conservancy of California, Simon & Schuster, Obama for America and a range of entrepreneurial clients. His work has been exhibited at the Hiroshima Museum of Contemporary Art, the Pasadena Museum of California Art and the Museum of Craft and Design; it is also included in the permanent design archives of the Denver Art Museum.

Simmons is an adjunct professor of design at the California College of the Arts, where he teaches courses in design process, identity design and professional practice. He also sits on the senior thesis committee. In addition to writing for design publications and blogs (including his own), Simmons is the author of four books—the most recent of which, Just Design, focuses on design for social change.

Simmons served as president of the San Francisco chapter of AIGA and founded San Francisco Design Week, prompting then-mayor Gavin Newsom to issue an official proclamation declaring San Francisco a city where “Design Makes a Difference.” He lives in San Francisco with his wife and two boys.

Alina Wheeler 300x200

Alina Wheeler, author, Designing Brand Identity, Philadelphia, Pennsylvania

Alina Wheeler is the author of Designing Brand Identity, the leading global reference for branding teams. Now in its fourth edition, Wheeler deconstructs a process for revitalizing brands, demonstrates the relationship between strategy and design, and illuminates global best practices. Continuing her quest to reinvent the paradigm of a business book, she coauthored Brand Atlas (2011) with Joel Katz.

Wheeler is a process coach for business and design leaders in the public and private sectors. She works in an urban business-and-arts complex, speaks around the globe and plays in the Adirondacks with her husband, photographer Ed Wheeler. She has served as a national board member of AIGA, as well as the president of AIGA Philadelphia. Her mantra is: Who are you? Who needs to know? How will they find out? Why should they care?

Curious to see what the jury selected?

See all 14 selections from the 2013 competition and remarks from Clement Mok, “Justified: AIGA Design Competition” chair.