Justified Juror Comments: Gallery One

In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.

The following are individual jurors’ comments on the selection “Case Study: Gallery One.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/

Jessica Hische 300x200

Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, California

This piece is just really impressive, particularly the face and body recognition bits. I could imagine kids and young teens squealing with delight over this exhibit! Of all the install and exhibition pieces we saw during the selection process, this is definitely the most exhaustive and impressive.

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Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, Oregon

A fantastic utilization of technology in a museum: The client’s bold vision for a novel kind of overture experience that launches inspired visitors out into the museum is well-executed. The interactive experiences in Gallery One connect audiences with the collections in personalized ways that seem fun while also educational, fueling fresh ways to discover art in the galleries beyond—without digital interventions.

Clement Mok 300x200

Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, California

Game changer. Moved the needle. Inspirational. Transformative. I want to go! You have to watch the video to grasp how this installation fundamentally changes the experience of going to an exhibition.

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Josh Rubin, founder and editor in chief, Cool Hunting, New York, New York

Bringing digital interactivity to an art museum is a bold, progressive move. Local Projects not only created a beautiful installation, but also engages visitors in unexpected ways.

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Christopher Simmons, principal and creative director, MINE™, San Francisco, California

This is a great example of how technology can augment an experience without replacing it. By integrating expressive digital interfaces into the traditional museum environment, Local Projects created an immersive, human-centered experience that permeates the entire museum experience. The combination of practical, educational and purely entertaining applications of digital technology creates layers of accessibility and addresses varying degrees of digital fluency. Although, in a few instances, the experiences are perhaps over-mediated, on balance the program shows remarkable restraint and sensitivity to the relationship between museums and their patrons.

Alina Wheeler 300x200

Alina Wheeler, author, Designing Brand Identity, Philadelphia, Pennsylvania

If we had been asked to choose best in show (we weren’t), I would have chosen Gallery One. Not only did the work transform and enhance the museum experience for visitors of all ages, it also repositioned the museum and the city of Cleveland for a global audience. The process was thoughtful and iterative, drawing on user experience research to inspire rather than constrain the outcome. This ultimately gave the team the courage to restart and rethink when the solution wasn’t working. The notion of balance looms large for me: balancing play with education, evolutionary with revolutionary, the needs of an institution with the needs for a human experience, and respect for art history with a sense of wonder.