Branding for Start-Ups: 1980s to 2010s

Tom Suiter

Branding for Start-Ups: 1980s to 2010s

Filmed on October 18, 2016 at the 2016 AIGA Design Conference

Tom Suiter has worked in Silicon Valley since 1981. In this talk, Suiter will examine the similarities and differences he’s witnessed in working for start-ups over the years, from working for one of the world’s most famous “start-ups,” Apple, to leading all design efforts for another start-up, Enjoy.

Tom Suiter is co-founder and chief creative officer of Enjoy, whose mission is to reinvent the way people buy and experience technology. Enjoy currently serves San Francisco, New York City, Los Angeles, and five other U.S. markets.

Early in his career, Suiter was director of creative services for Apple Computers, where he and his team oversaw Apple’s corporate identity and the launch of the first Macintosh product line introduced in 1984. From 1991 to 2001, Suiter was founder and chief creative officer of CKS Group, a branding and interactive advertising agency headquartered in Silicon Valley. His team was hired by Steve Jobs in 1998 to lead marketing communications support for all Apple products, including the launch of the iMac product line and graphics for the Apple Store prototype.

This symposium was made possible by IBM.