Embracing the “And”

At SYPartners, Susana Rodríguez de Tembleque leads a team of designers to envision and bring to life transformational ideas for some of the world’s most iconic companies. Using the example of IBM’s THINK, an award-winning public exhibition that inspired thousands of visitors to help articulate a vision for a better world, Rodríguez de Tembleque makes a case for designers to step up as change agents who lead transformation—thinkers and doers who bring creativity, curiosity, aspiration and craft to their work.