Phyllis Aragaki, creative director for Target, explains the vision, purpose and structure of Target’s new, multidisciplinary in-house studio, which strives to “dream and do the remarkable for our guests and ourselves, everyday.”
Phyllis Aragaki is the director of Target’s newly formed in-house design group, Target Creative Studio. It is her mission to create an environment that allows the team to dream and do the remarkable, every day. As the studio director, she leads a team of 150 designers, writers and production artists to deliver Target’s “expect more, pay less” promise and create meaningful brand experiences for its stores’ guests. Prior to her current role, Aragaki led marketing and advertising campaigns for a variety of business categories such as electronics, entertainment, health and value. She has also contributed to the development and evolution of Target’s owned brands and has served as a team lead for the organizational initiative that conceived the new in-house studio. Before joining Target, she was a founding member and executive creative director at Desgrippes Gobé, a New York–based brand design firm. Aragaki holds a BS from the Institute of Design at IIT and an MFA from Yale University.
