Design Driven Innovation in the Social Sector

Patrice Martin

Join Patrice Martin, co-lead and creative director of, a new nonprofit launched by IDEO, for a conversation on the intersection of design and poverty-related challenges. She shares experiences and learnings from’s first year of work, and shows how extreme constraints have led to both new solutions and new ways of working. Martin discusses the role of insight, inspiration and intuition in designing for low-income communities, reflecting on successes, failures and new questions that have emerged from applying design to the challenges of poverty. Martin also highlights what is learning from partnering directly with nonprofits, social enterprises and foundations.