Collaborative Creativity at 3M
Filmed on October 11, 2013, at “Head Heart Hand: AIGA Design Conference”
The chance to redefine what design means in a 111-year-old Fortune 100 innovation company isn’t an opportunity that comes along every day. In the past 18 months the identity process and stature of design at 3M has undergone a radical transformation that continues to accelerate toward a game-changing competency. Kevin Gilboe head of global design takes attendees through the tenets of the new design culture at 3M. He discusses the importance of a holistic approach that fuses points on the spectrum of design thinking: graphic brand product and interactive. He also explores what it means to build a holistically minded team where leaders coming from all design perspectives connect and inspire each other.
Kevin Gilboe is the head of global design for the consumer business group at 3M where he leads an award-winning international team of design experts in building exceptional branded experiences and innovative new products for consumer markets. Prior to joining 3M in 2010 Gilboe led the global design team for the KitchenAid brand at Whirlpool Corporation after pioneering three new organizational capabilities in platform design visualization and brand identity. He holds an M.S. in product development from Northwestern University and a B.F.A. in industrial design from the University of Michigan. A former practitioner member of the IDSA Education Council Gilboe has led dozens of development seminars lectures and projects at both the professional and university level.