Interview with Josh Higgins Josh Higgins is currently Executive Creative Director for virtual and augmented reality products and hardware at Facebook. From 2013 - 2017 he helped build The Factory team. A new function for Facebook, this crews focus was brand and consumer marketing for the company. Here, he lead a variety of efforts from company and product identities, the building of the Facebook brand book, the personalized video program, brand campaigns, launch films, websites, collateral, Product Marketing creative for all verticals of Facebook and online / offline creative for Facebook's annual F8 conference. Over the four years, he grew the team and processes to a high-functioning studio. Additionally, Josh helmed the Analog Research Lab and the Facebook Artist in Residence program.
In 2013 Josh concluded his role as Design Director for President Obama’s 2012 campaign. As the Design Director, Josh built and led the creative team for the historic 2012 political campaign in which the web, design, data and technology played a pivotal role. The responsibility of Josh and the team was to concept, develop, manage and deliver strategic creative and systems thinking across all touch points both online and offline.