Recognized for deftly relating design to time-based considerations—film titles, music videos, envisioning of AI—and vibrant sculptural forms, and for welcoming graphically-charged outsider/street subculture into the mainstream conversation.
This video by Dress Code premiered April 6, 2019, at the AIGA Design Conference in Pasadena, California, where McFetridge was presented with the AIGA Medal.
