Branding & Strategy Symposium
Filmed on October 19, 2016 at the 2016 AIGA Design Conference
Debbie Millman, host of this Branding and Strategy symposium and CMO of Sterling Brand, explores how a series of symbols can comprise the journey and experience of a brand, and the challenges of making scary new changes palatable. After all, “branding is deliberate differentiation.”
Debbie Millman is a designer, author, educator, and strategist. She hosts the award-winning podcast Design Matters, and is chair of the world’s first Masters in Branding Program at the School of Visual Arts. Millman is the CMO of Sterling Brands, president emeritus of AIGA, and a contributing editorial and creative director at Print magazine. She is the author of six books on design and branding.