Command X | Season 1 | Day 1

Michael Bierut, Emily Oberman, Bonnie Siegler, Noreen Morioka & Brian Collins

Filmed on October 11, 2007, at “Next: AIGA Design Conference” 

Through a series of design problems, solved during the conference and presented on the main stage, a panel of esteemed designers judged a select group of seven young designers down to one winner—in front of 2,000 peers, heroes and potential bosses.

  • Mike Burton, Cleveland, OH
  • Elaine Chernov, Long Beach, CA
  • Kelly Dorsey, Chardon, OH
  • Scott Gunderson, Atlanta, GA
  • Matthew Muñoz, Raleigh, NC
  • Nichelle Narcisi, Lancaster, PA
  • Ryan Smoker, Lancaster, PA

On Day One of the conference, the super seven presented the results of their premiere challenge: to redesign the Denver Broncos logo. Annie Hellerstein, creative director for the Broncos, served as a guest judge. Two contestants were eliminated while the remaining five were assigned the next challenge, due the following day. 

Command X was hosted by Pentagram partner, Michael Bierut, and judged by Emily Oberman and Bonnie Siegler of Number Seventeen,   Noreen Morioka of AdamsMorioka, and Brian Collins, Ogilvy & Mather.