Filmed on October 11, 2007, at “Next: AIGA Design Conference”
Through a series of design problems, solved during the conference and presented on the main stage, a panel of esteemed designers judged a select group of seven young designers down to one winner—in front of 2,000 peers, heroes and potential bosses.
- Mike Burton, Cleveland, OH
- Elaine Chernov, Long Beach, CA
- Kelly Dorsey, Chardon, OH
- Scott Gunderson, Atlanta, GA
- Matthew Muñoz, Raleigh, NC
- Nichelle Narcisi, Lancaster, PA
- Ryan Smoker, Lancaster, PA
On Day One of the conference, the super seven presented the results of their premiere challenge: to redesign the Denver Broncos logo. Annie Hellerstein, creative director for the Broncos, served as a guest judge. Two contestants were eliminated while the remaining five were assigned the next challenge, due the following day.
Command X was hosted by Pentagram partner, Michael Bierut, and judged by Emily Oberman and Bonnie Siegler of Number Seventeen, Noreen Morioka of AdamsMorioka, and Brian Collins, Ogilvy & Mather.