Inspiration. It looks good, tastes good and feels good. We are hooked on its revelatory highs and illuminating epiphanies, but inspiration is fleeting and ephemeral, always leaving us wanting. Motivation. Whether we are driven by money, neurosis, love, fame or revenge, our motivation is never as sweet as inspiration, but it does get us out of bed in the morning. Carin Goldberg shares what has inspired her work and what has motivated her to work over the last 30 years.
Carin Goldberg began her career as a staff designer at CBS Television, CBS Records and Atlantic Records before establishing her own firm in 1982. Since then, she has designed hundreds of book jackets for all of the major American publishing houses and, in recent years, she has expanded her image-making to publication design, brand consulting and editorial illustration. Her work is in the permanent collections of the Bibliothèque Nationale de France, the Cooper-Hewitt and the Hong Kong Heritage Museum. A professor at the School of Visual Arts in New York City for 27 years, Goldberg is one of the first recipients of the Art Directors Club Grandmasters Award for Excellence in Education, and she has twice received the publishing industry’s prestigious Literary Marketplace Award. Goldberg has served on the board of AIGA’s New York chapter and recently completed a two-year term as chapter president. She is currently on the board of directors of the Alliance Graphique International, and is the recipient of a 2009 AIGA Medal.