Branding Welcome and Introduction

Bobby C. Martin Jr.

Bobby C Martin Jr. introduces the creative minds speaking in this year's branding symposia: Andrew Merriam, Director of Business Development at .design; Forest Young, Global Principal at Wolff Olins; Debbie Millman, Chair, Masters in Branding, School of Visuals Arts; and Noreen Morioka & Nicole Jacek, Co-Heads of Design at Wieden + Kennedy.

As a founding partner, Bobby C. Martin Jr. guides OCD’s culture and sets the relentless standard of design and vision for the company. Since founding the branding and design agency with Jennifer Kinon, he has partnered with a range of clients, including Girl Scouts of the USA, Dartmouth College, The New York Times, the NBA, and The Studio Museum in Harlem.

Prior to OCD, Martin led an internal design team in London for Nokia, where he oversaw brand identity across their global packaging. He also served as design director of Jazz at Lincoln Center where he worked with Artistic Director Wynton Marsalis to bring the brand to life and reach new audiences. Recently named by Fast Company as one of the “Most Creative People in Business,” he is a board member of the Type Directors Club. Martin earned an M.F.A. from the School of Visual Arts, where he is now a faculty member.