AIGA’s In-house INitiative

Filed Under: in-house design , INitiative

We know that in-house designers face unique opportunities and challenges. INitiative is a robust program developed to enable in-house designers to make a greater impact at work, evolve professionally, and connect with a wide network of peers.

INitiative news: 

Welcoming our new partner, HP Inc. Graphics Solutions Business

We’re delighted to announce HP Inc. Graphics Solutions Business as the presenting sponsor for AIGA’s In-house INitiative. As a leader in digital-to-print technology, HP’s sponsorship provides valuable tools, trend analysis, and industry leadership to AIGA members across the country through new resources and opportunities. Stay tuned for more exciting announcements from HP!

INitiative webcast: Catch up on the latest in-house webcast “seek and secure top creative talent” to learn what it takes to find the best creative talent to fit your needs and company culture.

INformation and expertise: Wonder what it's like to work as an in-house designer for Etsy, Facebook, 3M or J. Crew? Sign up for the INform newsletter for the quarterly digest of new stories, opinion pieces, profiles, and interviews with talented in-house design teams. Look below for a growing collection of advice and inspiration from in-house designers.

INitiative events: AIGA hosts INitiative events across the country to address industry-wide solutions and innovations. Events include talks, webcasts, panel discussions, in-house studio tours and even day-long conferences created especially for in-house designers.

INitiative advisory committee: Led by in-house ambassador Darralyn Rieth, formerly of Kimberly-Clark, the steering committee offers a first-hand understanding of the needs of in-house designers. They play a key role in helping to shape content at both the national and chapter levels.

Thank you to our INitiative founding partner

TCG 150

After eight great years of innovation together, The Creative Group (TCG) is moving from supporting in-house to serving as presenting sponsor of AIGA’s Design Career Compass program. As part of this new program, TCG will be dedicated to assisting and advancing designers at all stages of their careers. We are thankful for their years of dedication to building great programs for our members.

TCG specializes in placing highly skilled interactive, design, marketing, advertising, and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry. Learn more at

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