AIGA’s In-house INitiative

Filed Under: in-house design , INitiative

AIGA and The Creative Group know that in-house designers face unique opportunities and challenges. That's why we created INitiative, a robust program developed to enable in-house designers make a greater impact at work, evolve professionally, and connect with a wide network of their peers.

INitiative webcast: Check out the insightful conversation from Know Your Worth: The Ins and Outs of Negotiating Compensation, presented in partnership with TCG. This webcast explores the tension-filled topic of negotiating salary and other compensation benefits. Get the capabilities and tools needed to ground yourself in marketplace research, understand your worth, and ensure you are always paid fairly.

In House INitiative Webcast

INformation and expertise: Wonder what it's like to work as an in-house designer for Etsy, Facebook, 3M or J. Crew? Sign up for the INform newsletter for the quarterly digest of new stories, opinion pieces, profiles, and interviews with talented in-house design teams. Or look below for a growing collection of advice and inspiration from in-house designers working for some of the country's leading brands.

INitiative events: AIGA hosts INitiative events across the country to address industry-wide solutions and innovations. Events include talks, webcasts, panel discussions, in-house studio tours and even day-long conferences created especially for in-house designers like AIGA Houston's Inside Job.

INitiative advisory committee: Led by in-house ambassador Darralyn Rieth, formerly of Kimberly-Clark, the steering committee offers a first-hand understanding of the needs of in-house designers. They play a key role in helping to shape content at both the national and chapter levels.

Presenting sponsor

TCG 150

The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising, and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at

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