Erik D. Cargill

Member Since March 2009
Member Type Design Leader
AIGA Chapter Seattle
Title Creative Director
Company Tideworks, Inc.
Email moc.liamg@lligrac.kire
Portfolio Site
Field Experience design
Art direction/Creative direction
Brand and identity

It is in the building of our skill sets that we acquire mastery. I realize that learning from my peers offers the greatest opportunity for challenging myself creatively, and that complacency is the greatest threat to professionalism.

My 20 years as a professional designer have taught me that an eagerness to embrace change is the only consistent way to stay relevant in a field where growth comes from failing gracefully. What's more, I know those changes are perpetual. The puzzles will always be there, and since there's no permanent solution I recognize my responsibility with each project to improve people’s lives.

My career began at a small newspaper where I learned the intricacies of an organic process and found the best way to push the boundaries of space. My background in conventional printing put me in the key position of migrating this publication from black and white to process color. I witnessed first-hand the pivotal transition of print shops as they evolved to digital file preparation, and I seized the opportunity to learn the process of preparing and deconstructing these files to understand their roots. This allowed a career shift toward a more digital age. I began designing user interfaces for mobile devices, discovering creative uses for a diminutive space where everyone expected limitless possibilities.

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