Filed Under: Why Design
Submitted By Ellen Wetzel
Chapter Philadelphia

This design is based off of a very simplistic yet powerful idea that gun violence doesn't discriminate, and that it could happen to anyone. It grabs the viewer to make them realize that it could be "you." The crosshairs demonstrate the scope of a gun and that you shouldn't risk your life and put it on the line. The message becomes personal and make the audience want to help themselves and others, calling them to action. 

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This entry is part of the AIGA End Gun Violence Initiative.