Hugs Not Slugs

The power of the “End Gun Violence” campaign is in the collection of voices, supporting the simple premise that gun violence is detrimental to the life of our communities. If the full strength of our profession’s creativity can be harnessed to clarify and give form to this subject, we may be able to command the attention of the public and to help effect a solution.

AIGA’s Get Out the Vote campaign invites designers to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election.

IDEO designed a social enterprise combining the sale of pure drinking water with wellness products in low-income communities in Nairobi, Kenya. The result of this project ultimately comprised of creating a strong brand identity, called SmartLife, coupled with a high touch subscription service for clean water, hygiene and nutrition products such as vitamins for children.