End Gun Violence

The power of the “End Gun Violence” campaign is in the collection of voices, supporting the simple premise that gun violence is detrimental to the life of our communities. If the full strength of our profession’s creativity can be harnessed to clarify and give form to this subject, we may be able to command the attention of the public and to help effect a solution.

AIGA’s Get Out the Vote campaign invites designers to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election.

Striking a balance between accessible and sophisticated, this campaign for a Bay Area arts institution sought to attract area audiences that might be curious about art but intimidated by high culture. “Friendly hip, not hipster hip” was a guiding principle.