Estrada: Sailing through design
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Visitors at the AIGA National Design Center in Manhattan are greeted by a moving installation in the window, representing the show’s theme. Photo: © Donnelly Marks -
A view of the installation which reads in part, “Distilling ideas. Squeezing them until only the essential juices of the first sketches remain.” Photo: © Donnelly Marks -
Hundreds of books designed by Manuel Estrada line the one wall of the exhibition. Photo: © Donnelly Marks -
Some of Estrada’s most striking logos are hung on banners from the ceiling. Photo: © Donnelly Marks -
Along the north wall of the gallery, an eight-foot-high installation of Estrada’s notebooks allows visitors to peruse his sketches. Photo: © Donnelly Marks -
Visitors begin to arrive at the opening reception. Photo: © Donnelly Marks -
Estrada’s exhibition design incorporates bold, contrasting graphics. Photo: © Donnelly Marks -
The tactile nature of Estrada’s sketchbooks invites further exploration. Photo: © Donnelly Marks -
Detail view of sketchbook spreads within the exhibition. Photo: © Donnelly Marks -
View from above at the opening reception on July 17, 2013. Photo: © Donnelly Marks -
Overhead view of the exhibition banners, showing more of Estrada’s logos. Photo: © Donnelly Marks -
Manuel Estrada Photo: © Donnelly Marks
On view at the AIGA National Design Center, July 17–October 7, 2013
“Estrada: Sailing through design” is an exhibition structured around the graphic designer Manuel Estrada’s visual diaries, which he uses to register his working process including ideas, perceptions and first sketches.
The exhibition’s goal is to reveal not only Estrada’s specific creative process but also the steps that any design project may involve. The show takes us from first ideas to final designs, guiding us through the stages in between where concepts and shapes change until reaching the most adequate conceptual, contextual and formal result.
“Estrada: Sailing through design” is also a journey through Spanish culture. Mainly devoted to corporate identity and editorial design, Estrada has worked for some of the most significant cultural institutions and companies in Spain. Through his designs we encounter the writers, institutions and events that are at the core of contemporary Spanish life.
See the exhibition
The exhibition is on view from July 17 through October 7 at the AIGA National Design Center in New York City. The exhibition is free and open to the public.
Gallery hours
Monday through Thursday: 11:00 a.m. to 6:00 p.m.
Friday: 11:00 a.m to 5:00 p.m.
*Please note—the gallery will be closed on Monday, September 23 for a private event.
Gallery location
AIGA National Design Center Gallery [map]
164 Fifth Avenue (between 21st and 22nd Streets)
New York, NY 10010
212 807 1990
Sponsored by
Exhibition design: Manuel Estrada Design, Madrid
Curators: Sonia Díaz and Gabriel Martínez
This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.
