Election Design Gallery
Election Design Gallery
Election Design Gallery

Election Design Gallery

This gallery contains examples of ballots and other election materials that have evolved through the benefit of professional design guidance or guidelines while remaining grounded in relevant local legislative, budgetary and equipment-based constraints. Most materials are voter facing, but some support the internal efforts of election offices. “Before” and “after” images are provided for comparison when available.

See also: Design for Democracy's top 10 election design guidelines for the types of improvements these examples demonstrate, as well as ballot design samples for historical and “ideal” ballots. If you have examples that belong in this gallery or you would like help with your election materials, please contact Design For Democracy.

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Before: Cedar County, Nebraska ballot | May 2006 Primary election ballot for ES&S optical-scan equipment

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After: Cedar County, Nebraska ballot | November 2006 General election ballot for ES&S optical-scan equipment, heavily informed by Design for Democracy and EAC recommendations during pilot study Improvements: clearer instructional language and illustrations; more legible text; better differentiation between contests and between contests and instructions; clearer page navigation; removal of contest categories

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Before: Washington dual-registration cancellation letter-form | 2008A significant number of Washington and Oregon residents cross-relocate. To help keep voter registration records up-to-date, both states check databases for dual registration and request that voters cancel registration in their former residence.

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After: Washington dual-registration cancellation card | 2009AIGA Election Design Fellows working simultaneously in Washington and Oregon collaborated to improve the design of the dual-registration request. It is now a postcard instead of a letter, inviting a higher completion rate while reducing costs.

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Before: Washington statewide voter information pamphlet sample page | August 2008

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After: Washington statewide voter information pamphlet sample page | November 2009The revised format reduces visual clutter for voters and increases layout efficiency for the election office.

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Before: Washington statewide voter information pamphlet cover | August 2008Before being redesigned, the look of Washington’s pamphlet covers would change from election to election, hindering recognizability.

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After: Washington statewide voter information pamphlet cover | November 2009The new cover design, created by an AIGA Election Design Fellow in cooperation with Washington election office staff, allows for the use of new thematic imagery for each election, but with a consistent format that will be recognizable to voters in years to come.

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Oregon election office calendar | 2006This visual tool helps election officials keep the many tasks of election production on track. It is one example of the many guides and flowcharts that help officials manage the complexities of voter registration and verification, poll worker recruitment and training, pollsite management, ballot production and much more.

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Oregon statewide voting guide, sample page | 2006Most Oregon voters vote by mail. These step-by-step visual instructions help ensure that voters’ ballots are returned properly and will be legal for counting.

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Oregon statewide booklet explaining the statistical sampling process used to qualify election referenda petitions, sample page 1 of 3 | 2008This booklet, designed by an AIGA Election Design Fellow, helps make the complex process of referenda petition approval transparent to Oregon citizens.

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Oregon statewide booklet explaining the statistical sampling process used to qualify election referenda petitions, sample page 2 of 3 | 2008

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Oregon statewide booklet explaining the statistical sampling process used to qualify election referenda petitions, sample page 3 of 3 | 2008

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Oregon statewide election results presentation, sample page 1 of 3 | 2007This presentation, designed by an AIGA Election Design Fellow, allows Oregon’s election office to clearly and effectively communicate election results to stakeholders.

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Oregon statewide election results presentation, sample page 2 of 3 | 2007

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Oregon statewide election results presentation, sample page 3 of 3 | 2007

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Oregon Voters Bill of Rights poster | 2007This poster complies with the Help America Vote Act (HAVA) of 2002, and empowers voters to know their rights. The full set of polling place posters created by AIGA Design for Democracy for the U.S. Election Assistance Commission (EAC) is available for download.

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Before: Oregon statewide voter registration form | 1999

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After: Oregon statewide voter registration form | 2009AIGA Election Design Fellows made incremental improvements to the form over a several year period.

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Before: Washington statewide voter registration form | 2008

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After: Washington statewide voter registration form | 2009An AIGA Election Design Fellow used Usability Professional Association (UPA) guidelines to test early iterations of this form with Washington voters. The new form shows improvements in the areas of legibility, clarity and ease of use.“The new form is much easier to read and follow, and the form’s flow is much clearer.” —David Cunningham, Elections Supervisor, Skagit County, Washington

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Before: King County (Seattle), Washington ballot | November 2004 General election ballot for Premier optical-scan equipment

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After: King County (Seattle), Washington ballot | November 2008. General election ballot for Premier optical-scan equipment, by King County election officials utilizing Design for Democracy/EAC guidelines and Design for Democracy custom instructional illustration.“Design for Democracy shed light on simple practices any election official can adopt to significantly improve ballot design. Our ballots underwent a significant transformation by just removing capitalization, left justifying the text, and using pictures instead of words and the results is a more informed electorate.” — Sherril Huff, elections director for King County Elections

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Oregon dual-registration cancellation card | 2009AIGA Election Design Fellows working simultaneously in Washington and Oregon collaborated to improve the design of the dual-registration cancellation request.

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Oregon official ballot dropsite sign | 2004

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Oregon counties’ ballot instructions insert | 2006Oregon counties customize these accessible voting instructions that accompany ballots with local information.

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Oregon statewide postage increase ballot insert | 2009To announce a postage increase impacting ballot mailing, Oregon used the same insert format already familiar to voters.

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Oregon Get Out the Vote poster | 2004

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Before: Shawnee County (Topeka), Kansas ballot | November 2004General election ballot for Premier optical-scan equipment

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After: Shawnee County (Topeka), Kansas ballot | November 2008General election ballot for Premier optical-scan equipment, by Shawnee County election officials in consultation with Design for DemocracyImprovements: more legible text, better differentiation between contests, clearer page navigation

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