Confidence Index
Confidence Index
Confidence Index

In April 2005, AIGA began conducting a quarterly survey of design leaders to assemble an authoritative statement on the current conditions within the design economy.

This Design Leaders Confidence Index is modeled on the confidence indices developed by the Conference Board for private sector corporate leaders.

Each quarter we obtain the answers to a few simple questions from several hundred design leaders-the possible responses to the following questions are: substantially better, moderately better, same, moderately worse or substantially worse.

  • How do you rate present business conditions for the economy as a whole, as compared with six months ago?
  • How do you rate present business conditions for design, as compared with six months ago?
  • In looking ahead six months as compared with today, do you think business conditions for the economy as a whole will be:
  • In appraising the prospects for design, do you think business over the next six months, as compared with today, will be:
  • Compared to [three months ago], are the chances of hiring additional staff:
  • Compared to [three months ago], are the chances of purchasing additional hardware and software:

Over time, the responses enable AIGA to develop a confidence index of conditions in the profession that will be helpful to members and their colleagues in judging current conditions nationwide. The index will also help us in advocating the interests of the design community in Washington and with sponsors.

April 2005

100.00

July 2005

101.89

October 2005

96.67

January 2006

98.46

April 2006

96.76

July 2006

90.73

October 2006

94.79

January 2007

98.22

April 2007

98.46

July 2007

94.24

October 2007

86.66

January 2008

70.02

April 2008

64.06

July 2008

68.18

October 2008

50.66

January 2009

54.55

April 2009

66.65

July 2009

88.81

October 2009

99.01

January 2010

98.72

April 2010

103.73

July 2010

96.13

October 2010

98.99

January 2011

105.09

April 2011

101.42

July 2011

92.27

October 2011

86.63

January 2012

100.71

April 2012

104.15

July 2012

94.92

October 2012  

100.51

January 2013   

101.72

April 2013

101.62

August 2013

100.02

October 2013

95.94

January 2014

101.26

April 2014

101.05