In April 2005, AIGA began conducting a quarterly survey of design leaders to assemble an authoritative statement on the current conditions within the design economy.
This Design Leaders Confidence Index is modeled on the confidence indices developed by the Conference Board for private sector corporate leaders.
Each quarter we obtain the answers to a few simple questions from several hundred design leaders-the possible responses to the following questions are: substantially better, moderately better, same, moderately worse or substantially worse.
- How do you rate present business conditions for the economy as a whole, as compared with six months ago?
- How do you rate present business conditions for design, as compared with six months ago?
- In looking ahead six months as compared with today, do you think business conditions for the economy as a whole will be:
- In appraising the prospects for design, do you think business over the next six months, as compared with today, will be:
- Compared to [three months ago], are the chances of hiring additional staff:
- Compared to [three months ago], are the chances of purchasing additional hardware and software:
Over time, the responses enable AIGA to develop a confidence index of conditions in the profession that will be helpful to members and their colleagues in judging current conditions nationwide. The index will also help us in advocating the interests of the design community in Washington and with sponsors.
April 2005 |
100.00 |
July 2005 |
101.89 |
October 2005 |
96.67 |
January 2006 |
98.46 |
April 2006 |
96.76 |
July 2006 |
90.73 |
October 2006 |
94.79 |
January 2007 |
98.22 |
April 2007 |
98.46 |
July 2007 |
94.24 |
October 2007 |
86.66 |
January 2008 |
70.02 |
April 2008 |
64.06 |
July 2008 |
68.18 |
October 2008 |
50.66 |
January 2009 |
54.55 |
April 2009 |
66.65 |
July 2009 |
88.81 |
October 2009 |
99.01 |
January 2010 |
98.72 |
April 2010 |
103.73 |
July 2010 |
96.13 |
October 2010 |
98.99 |
January 2011 |
105.09 |
April 2011 |
101.42 |
July 2011 |
92.27 |
October 2011 |
86.63 |
January 2012 |
100.71 |
April 2012 |
104.15 |
July 2012 |
94.92 |
October 2012 |
100.51 |
January 2013 |
101.72 |
April 2013 |
101.62 |
August 2013 |
100.02 |
October 2013 |
95.94 |
January 2014 |
101.26 |
April 2014 |
101.05 |