AIGA 100: A Century of Design
By AIGA August 14, 2014
AIGA 100: A Century of Design
By AIGA August 14, 2014
AIGA 100: A Century of Design
By AIGA August 14, 2014

On view at the Museum of Design Atlanta (MODA), August 17–October 5, 2014

AIGA 100: A Century of Design

The Museum of Design Atlanta (MODA) celebrates AIGA's centennial year with the debut exhibition “AIGA 100: A Century of Design.” Culled from AIGA's institutional archives and special collections are works documenting the organization’s long history and association with the century’s most influential designers.

Graphic design impacts everything we do. It creates and organizes visual and typographic elements. By doing so it brings meaning and clarity to a world crowded with messages. And in the end, helps us navigate that world.

The practice of graphic design didn’t come into being until the early twentieth century. It was then that a new understanding of typography arose. Meanwhile the art of visual communication evolved, especially in advertising and magazines. Printing also made great strides, reproducing imagery that once lay beyond the reach of mass production.
 
As the profession grew, a small group of celebrated artists and printers convened to create the American Institute of Graphic Arts. Today AIGA (as it is now known) is the leading communication design organization in the United States, as well as the largest and most influential worldwide.
 
Curated by AIGA Medalist and president, Sean Adams in collaboration with AIGA Fellow and former AIGA Atlanta chapter president, Doug Grimmett with assistance from AIGA archivist, Heather Strelecki, much of the work featured in this exhibition was created for AIGA by the industry’s greatest talents. Many of these artifacts come from AIGA's archives and special collections in New York City and have not been exhibited since members first saw them many years ago.

These works reveal how powerfully AIGA has impacted visual culture. They embody the organization’s commitment to “advancing design as a professional craft, strategic advantage, and vital cultural force.” Most of all they demonstrate graphic design’s power to connect, assist and delight us.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo credit: Bethany Legg Photography, courtesy of MODA.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo credit: Bethany Legg Photography, courtesy of MODA.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo credit: Bethany Legg Photography, courtesy of MODA.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo credit: Bethany Legg Photography, courtesy of MODA.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

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AIGA Journal, vol. IV no. 1–2 (1951) cover design by Alvin Lustig

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Children’s Book Show 1965/1966 (1966) exhibition catalog cover by Tomi Ungerer

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Call for Entries: Paperbacks USA: An Exhibition of Covers 1957–1959 (1959) design by Henry Wolf

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Journal of AIGA, no. 6 (1968) cover design by Paul Rand

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Certificate of Excellence: Fifty Print Advertisements of the Year (1969) by Helmut Krone and Henry Wolf

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Call For Entries: AIGA Book Show (1991) design and illustrations by Chip Kidd or Barbara DeWilde

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Membership and Resource Directory (1994) cover design by Pentagram

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Call for Entries: Paperbacks USA (1962) design by Milton Glaser

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American Book Illustration 1926–1927: First Annual Exhibition (1927) cover design by Lester Douglas

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

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Call For Entries: Design and Printing for Commerce Exhibition of 1955 + 50 Advertisements of the Year (1956) design by Gene Federico

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Installation view of “AIGA 100: A Century of Design” at Museum of Design Atlanta (MODA), on view through October 5, 2014. Photo courtesy of Doug Grimmett.

See the exhibition
The exhibition is on view from August 17 though October 5, 2014 at the Museum of Design Atlanta (MODA) in Georgia. For admission, please visit the MODA website.

Museum hours:
Mondays: Closed
Tuesday through Wednesday: 12:00 p.m. to 6:00 p.m.
Thursdays: 12:00 p.m. to 8:00 p.m
Fridays: 12:00 p.m to 6:00 p.m.
Saturdays: 10:00 a.m. to 6:00 p.m.
Sundays: 12:00 p.m. to 6:00 p.m. 

Museum location:
Museum of Design Atlanta (MODA) [map]
1315 Peachtree Street
Atlanta, GA 30309
404 979 6455

About the AIGA Archives and Special Collections
The archives of AIGA serve to identify, preserve and make available records of enduring value. AIGA's aim is to make conditions suitable for access and to support research that will add to the literature of design and to safeguard its legacy. The AdamsMorioka Archives Vault serves as the memory of the organization. The bulk of the collection consists of printed records created by or for AIGA, including: exhibition catalogues and design annuals documenting the selections from AIGA competitions since 1915; newsletters and journals published since 1922; AIGA conference materials produced since 1985 and more. The vault complements the online AIGA Design Archives, as well as the physical archives of AIGA design competition selections dating back to 1980, which are housed at the Denver Art Museum and books at the Rare Book and Manuscript Library at Columbia University's Butler Library. Learn more about the AIGA archives and special collections.

Contribute to CelebrateDesign.org
Designers and enthusiasts alike are contributing to “100 Years of Design” and, in recent months, have called out inspirational design that moves, rocks and “touches the soul and teases the mind.” Visit celebratedesign.org and share your favorite examples of how design informs, connects, delights, influences and assists.

About MODA
MODA advances the understanding and appreciation of design as the convergence of creativity and functionality through exhibitions, education, and programming for visitors of all ages. It was formerly known as the Atlanta International Museum of Art & Design. In 2003 the MODA Board of Directors, staff and community advisers made the decision to redefine the museum’s mission and direction and the Museum of Design Atlanta was born.