The Su Mathews Hale Women Lead Award

Filed Under: Womens Leadership

About the award

Inspired by Su Mathews Hale, AIGA’s fifth female president and co-founder of AIGA’s Women Lead Initiative, the Su Mathews Hale Women Lead Award helps support talented, high potential female designers starting out in their careers. Each year, a handful of high-performing students enrolled in design schools are selected with the help of faculty lead on our 200+ AIGA Student Groups to attend the annual AIGA Design Conference and connect with the design community through rich conversation, networking, and education. Recipients also receive an invitation to join AIGA Women Lead committee members for a mentorship lunch during the conference, as well as a one-year membership to AIGA.

By providing recipients access to the AIGA community and its leaders, our goal is to nurture and inspire the next generation of female design leaders to think big and aim high from the start of their careers.

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Su Mathews Hale and the 2017 Su Mathews Hale Women Lead Award winners at the 2017 AIGA Design Conference in Minneaspolis, Minnesota.

2017 winners

Meet the four extraordinary young women students with promising design talent, picked from local colleges in the Minneapolis area:

  • Dani Gates, Concordia University Saint Paul
  • Danielle Odeen, Concordia University Saint Paul
  • Brieanna Puckett Minnesota State University, Mankato
  • Amairana Jonapa Sanabria Minneapolis Community & Technical College

Special thanks to the AIGA Student group faculty lead who helped us identify the talent:
Tom Herold Dunwoody; John DuFresne, Concordia; James Boyd-Brent, U M Twin Cities; David Rogers, U M Manketo and Samantha Sather, MCTC, Minneapolis Community and Technical college.

Ways to contribute

There is always a need for additional support. If you or your organization are interested in contributing to the Su Mathews Hale Women Lead Award, there are a few ways to give:

By mail

Send checks to:
AIGA, ATTN: Finance department
233 Broadway, Suite 1740
New York, NY 10279


Make an online contribution to pay with credit card. Be sure to designate that your donation go to the Su Mathews Hale Women Lead Award.

Over the phone

Call the AIGA national office:
Dial 212 807 1990 and ask to speak with our finance department to pay with credit card.

We are looking for donations in the amount of $100, $250, $350, $500, or $1,000. All contributions will be acknowledged with your name only, unless you choose to be anonymous.

About Su Mathews Hale

Su Mathews Hale headshotSu Mathews Hale defines leadership and giving back. And she does so with purpose, grace, and design excellence. During her tenure on the AIGA national board, first as a member, and then as president, she has given tirelessly to the organization and the design profession. Su played an instrumental role in shepherding the organization’s transition of leadership, providing continuity for the important traditions, history and ethos of the organization as former CEO Ric Grefé’s 20-year tenure ended and current CEO Julie Anixter’s began. Perhaps most significantly, Su co-founded the Women Lead Initiative (WLI) which has raised awareness of gender gaps in the design.

Professionally, Su has thrived at the intersection of design and strategy for over two decades. She has worked with a broad range of notable clients including Chick-fil-A, eBay, Hayneedle, Hershey’s, Hyatt, IHG, Liz Claiborne, New York Public Library, RadioShack, Red Robin, Samsung, Shutterstock, Taco Bell, the U.S. Department of State, and Walmart. Currently, she serves as a senior partner for creative consultancy Lippincott, where she works on global projects spanning the full gamut of brand creation and identity development. A frequent speaker and design judge, Su was featured as a “Symbol Master” by AIGA and was selected by Graphic Design USA as one of their “People to Watch.” Her work has been published in design books such as Designing Brand Identity, Go Logo, LogoLounge V and Symbol, and featured in leading publications such as Communication Arts, Graphis, Huffington Post, Identity, and PRINT. Prior to joining Lippincott, Su was an associate partner at Pentagram Design. Su holds a B.F.A. in graphic communication and an associate degree in advertising design, both from The Fashion Institute of Technology.

Throughout her career, Su has been a passionate advocate for women’s leadership, a mentor to many, and an inspiration to all who cross her path.

Learn more about AIGA Women Lead.