Richard Grefé on The Creative Team of the Future

What are the hottest upcoming trends in the creative industries? And which skills do you need to navigate them in the years ahead? To find out, last summer The Creative Group (TCG) interviewed leading creative thinkers and conducted a survey in partnership with the American Advertising Federation. The results of that research are compiled in the guide The Creative Team of the Future.

As part of that project, Richard Grefé, executive director of AIGA, the professional association for design, spoke to TCG about how creative professionals can elevate their role in the business world and earn greater validation for what they do. Hear his insights in the video above.

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About The Creative Group: The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers information and resources to help creative professionals and companies keep up with ongoing changes in the industry. As part of that mission, TCG has partnered with AIGA as the presenting sponsor for “INitiative,” a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. Learn more at