R. Michael Hendrix



R. Michael Hendrix is a senior designer at IDEO. Prior to beginning at IDEO he served for six years as chief brand officer and creative director of Tricycle, Inc., a sustainable design company he co-founded in 2002. Other career roles have included ad agency design, university teaching and freelancing.

Hendrix’s design career has been marked by a pursuit of transformation and beauty. Under his direction, Tricycle received numerous recognitions for sustainable design and leadership from the the Smithsonian Institute, BusinessWeek magazine, the governor of Tennessee, the prince of Denmark and England’s House of Commons, as well as the professional design associations AIGA, IIDA, AIA and IDSA.

Additionally Hendrix’s creativity has merited recognition from all of the major American design associations and publications including the One Show, Type Directors Club, Print, How and Communication Arts.

In 1997 he co-founded Local 133, a Chattanooga design club that became AIGA’s 50th chapter in 2006. He served the community as a director of the local chapter until moving to Boston in 2008.

In 2008 Hendrix was selected as a Marshall Memorial Fellow, a transatlantic fellowship of the German Marshall Fund of the United States, established to enrich Euro-American relations. That year he was also named an AIGA Fellow. Hendrix holds a BFA in graphic design from the University of Tennessee.