Video: Eric Baker


Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference

About this video

This presentation offers a visual and inspirational interpretation of the conference theme, “Head, Heart, Hand.” It addresses history, inspiration and creativity—where we find it and how it can alter the way we think and see the world—from the banal to the ecstatic, from science to art, from Duchamp to Einstein and from high to low. The men and women of art and design that shaped our world and have gone before us leave a path to follow and learn from... How can we know where we are going if we pay no attention to the past? It is important to consider our roots and our youthful aspirations and dreams; isn’t that why we are here? Embrace the future but always keep an eye in the rear-view mirror.

Speaker bio

Eric Baker is an independent designer specializing in branding and identity systems for hospitality, publishing, retail, entertainment and cultural concerns. In addition to his branding work, Baker produces a wide range of work in the fields of publishing and corporate communications. He is also a founding partner of Lost Image Desk, a visual research firm in San Francisco and New York. Baker is an author and coauthor of numerous books. His most recent publication, American Trademarks: A Compendium, was published by Chronicle Books in 2010. For the past 20 years, he has taught at the School of Visual Arts in New York. A two-time recipient of a National Endowment for the Arts design grant for his independent design history projects, Baker’s work has appeared in Print, Communication Arts, HOW, Domus, Metropolis, Blueprint, I.D. Magazine, British Design & Art Direction, The New York Times, Vanity Fair and Graphis. A native of California, Baker studied at the Academy of Art University and the California College of Arts & Crafts (now California College of the Arts) in San Francisco.