Ti Chang | Designing Social Change

Women’s pleasure has long been stigmatized — wrapped up in social constructs and gendered expectations. So designing a line of sex toys for women was anything but an easy journey. Ti Chang, industrial designer and co-founder of luxury sex toy brand CRAVE, discusses the ups, downs and in-betweens of trying to bust through stigma and start conversations using innovative design as the centerpiece. You will hear her personal story from being a designer to a sex toy entrepreneur and advocate for designing for women, and how she hustled her way from the corporate world to bootstrapping her company. She will share her journey of navigating traditional employment, building a company, and designing for social change.

Ti Chang is an industrial designer and entrepreneur passionate about designing products for women. She currently leads the concept and design for products at Crave, a San Francisco–based company specializing in discreet luxury sex toys. Its won numerous awards including Red Dot, IDEA, and Good Design. Chang founded INCOQNITO, a line of intimate accessories that double as fashionable jewelry, which was then acquired by Crave in 2011. She is best known for the design of Vesper, a vibrator necklace, a celebrated and innovative design that disrupted the adult toy industry. She currently chairs the San Francisco chapter of IDSA and Women in Design SF.

Earlier, Chang held positions with major consumer brands, including Trek Bicycle and Goody Products. She holds an M.A. in design products from Royal College of Art in London and a B.S. in industrial design from Georgia Institute of Technology. Chang grew up in Atlanta, Georgia, and now enjoys life and work in San Francisco.