Business Perspectives for Creative Leaders
About 2021 Program Curriculum What to Expect Faculty How to Apply
Business Perspectives for Creative Leaders

New for 2021! The Business Perspectives for Creative Leaders program will be offered in a live online format every Friday from January 15 through February 12, 2021. Read more below or register now.

Need more information?
Download the program brochure.

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New for 2021! The Business Perspectives for Creative Leaders program will be offered in a live online format every Friday from January 15 through February 12, 2021. Read more below or register now.

Need more information?
Download the program brochure.

In 2008, Yale School of Management launched a program built for creative professionals, empowering them as leaders and educating them in business. Through a partnership with AIGA, Business Perspective for Creative Leaders (BPCL) was formed. Acting as the perfect blend of business and design, BPCL has since expanded to include a wide, rich network of architects, graphic designers, industrial designers, developers, and other creative professionals, all pushing the boundaries of their leadership potential in order to move themselves and their respective organizations forward.

The Business Perspectives for Creative Leaders curriculum is designed to accomplish two goals: first, to equip creative leaders to meet the challenges of management; and second, to give participants the skills and perspectives they need to reach the next levels in their careers. Instead of teaching management topics in separate, single-subject courses, Yale’s experienced faculty teach an integrated curriculum providing business frameworks and concepts in a rich, relevant context.

In this program, design-industry professionals broaden their management skills to complement their deep creative abilities and become well-rounded senior leaders. They strengthen strategic thinking to better tackle high-impact opportunities and drive innovation for growth. They develop soft skills to better influence, persuade, and negotiate with colleagues and clients. In addition, they learn how to lead change and learn the basics of accounting and finance to communicate better with their financial team.

Participants have come from some of the most highly regarded firms in the industry, such as Google, Adobe, Microsoft, Nickelodeon, and MTV. Learners leave connected to a creative network of professionals who share a passion for leadership and innovation.

2021 Program

In winter 2021, this program will be offered in a live online format which creates a highly engaging environment where participants are an active part of the program. Participant profile galleries within our learning platform enable learners to discover what they have in common with others. Break out activities bring small, varied groups of people together in meaningful ways. Unique networking activities drive social connection with other passionate professionals to deepen learning and many of these budding connections bloom into what become lasting relationships. Participants often take advantage of the tools we provide to meet up with one another and continue growing together long after the program’s end. Come immerse yourself in both content and networking with our live online delivery.

Learn more and register.

Curriculum

The Yale Management curriculum is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders’ development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.

What to Expect

AIGA’s “Business Perspectives for Creative Leaders” course has consistently been a life-changing experience for design professionals. Hear what some of our graduates had to say:

“If you’re a designer who wants to understand how business works—for both you and your clients—this one week will change your life.” —Michael Bierut, Pentagram Design

“This program was just perfect. I’ve made connections that will last a lifetime and useful skills I’ve already applied to my day-to-day professional life.” —John Militello, Google

“I found the experience one of the most fulfilling and meaningful experiences of my professional and academic career.” —Debbie Millman, Sterling Brands

Faculty

Faculty

Rodrigo Canales does research at the intersection of organizational theory and institutional theory, with a special interest in the role of institutions for economic development. Specifically, Rodrigo studies how individuals are affected by and in turn purposefully change complex organizations or systems.  Rodrigo's work explores how individuals’ backgrounds, professional identities, and organizational positions affect how they relate to existing structures and the strategies they pursue to change them. His work contributes to a deeper understanding of the mechanisms that allow institutions to operate and change. Rodrigo has done work in entrepreneurial finance and microfinance, as well as in the institutional implications of the Mexican war on drugs. His current research is divided in three streams. The first focuses on the structural determinants of the quality of startup employment. The second, in partnership with the Hewlett Foundation, explores the conditions under which development policies and practices are built upon and incorporate existing, rigorous evidence. The third, with generous support from the Merida Initiative, explores how to build effective, resilient, and trusted police organizations in Mexico.
 
Rodrigo teaches the Innovator Perspective at Yale SOM; he sits in the advisory board of the Dalai Lama Center for Ethics and Transformative Values at MIT; he spent the 2014-2015 academic year advising the Mexican government on the US-Mexico bilateral relationship; and sits in the Board of Trustees of the Nature Conservancy.

Rodrigo Canales

Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies. Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.”

He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

James N. Baron

Norman Bartczak, is the founder (in 1985) of Financial Statement Investigation, Inc., a Boston-based company specializing in designing, developing and delivering executive education seminars. Dr. Bartczak is also a registered investment advisor and a founding partner (in 2002) of West End Advisors LLC (www.wea-llc.biz), a New York-based registered investment advisory firm which provides asset managers, financial advisors, and institutional investors with unique investment funds, trading advice, and portfolio analysis and risk assessment.

Dr. Bartczak is a Lecturer in Discipline and full-time faculty member teaching at three of Columbia University’s graduate schools. He teaches in the MBA and EMBA programs at the Columbia University Graduate School of Business (since 1993). In 2000, he began teaching at the Columbia University Law School where he continues to instruct. He also teaches (since 2011) at Columbia University’s School of International and Public Affairs (SIPA). Since 2008, Dr. Bartczak has been teaching in Yale University’s School of Management Executive Education Programs as well as a biannual program in accounting and finance at the University of Navarra in Spain.

Professor Bartczak is the author or co-author of over 55 case studies at Harvard Business School and the author of more than 120 non-HBS case studies. He has written articles for both practitioner-oriented publications, Harvard Business Review, and academic journals, The Journal of Accounting Research.

In 2003, Professor Bartczak received The Margaret Chandler Memorial Award for Commitment to Excellence from Columbia Business School’s Executive MBA Programs graduating class in recognition of his contribution to the class. The award honors the high standards set by the late Professor Margaret K. Chandler. In 2010, Dr. Bartczak received the Dean’s Award for Teaching Excellence at Columbia Business School.

Norman Bartczak

Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. He worked for ten years at Vignelli Associates before joining Pentagram as a partner in 1990.

His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Bobby Flay Bold Foods, Princeton University, the New York Jets, the Brooklyn Academy of Music, and Playwrights Horizons. As a volunteer to Hillary Clinton’s communications team, he designed the H logo that was ubiquitous throughout her 2016 presidential campaign.

Bierut served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Library of America. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. He was winner in the Design Mind category at the 2008 Cooper-Hewitt National Design Awards. In 2016, he was the Henry Wolf Resident in Graphic Design at the American Academy in Rome.

Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer in the practice of design and management at the Yale School of Management. He is a cofounder of the website Design Observer and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. Michael’s book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world was published in 2015 by Harper Collins. His collection of new essays, Now You See It, was published in fall 2017.

Michael Bierut

Heidi Brooks teaches and advises on the subject of everyday leadership: the everyday micro-moments of impact that shape our lived experiences. Creating more courageous communities—especially within organizations—is a particular passion of hers. Dr. Brooks specializes in large-scale culture change projects focused on individual and collective leadership effectiveness in organizations. Interpersonal Dynamics, the MBA elective she has taught for 15 years, is one of the courses most in demand at Yale School of Management. Recently, Dr. Brooks pioneered the Everyday Leadership course at SOM, where she first taught the Principles of Everyday Leadership. She has also taught Emotional Intelligence, Power & Politics, Managing Teams and Groups, and Coaching Skills for Managers. Dr. Brooks received her doctorate in psychology from the University of California at Berkeley and a bachelor’s degree from Brown University. A life-long experiential learner, you can find her as a student in classrooms as far-ranging as improvisational theater and immersion language lessons.

Heidi Brooks

Dr. Cain's research focuses on "judgment and decision-making" and "behavioral business ethics." In other words, he studies the reasons why smart people do dumb things. Cain is a leading expert on conflicts of interest, especially the "perverse effects of disclosing conflicts of interest," and how to turn altruism on and off. Notably, Cain’s research has been discussed in the Wall Street Journal, Time Magazine, Forbes, The New Yorker, the Washington Post, BusinessWeek, USA Today, the New York Times, and other top media outlets such as NPR. Cain has won national teaching awards and has also appeared as a commentator on National Geographic’s popular TV show, Brain Games.

Daylian Cain

I study and teach influence, focusing on research-based strategies for helping people lead richer, healthier, happier lives. My work has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.

Turning knowledge into practice is a passion. My research findings have been published in top academic journals like Proceedings of the National Academy of Science and in popular media like Harvard Business Review. I speak in organizations and conferences around the world including TEDx, and my 4 Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 70,000 people make healthier choices every day. Mastering Influence and Persuasion, my MBA elective, is one of the most sought-after courses at Yale School of Management.

Some career highlights prior to my engagement at Yale include managing a $200 million segment of Barbie, developing an executive education leadership program at Harvard, acting on stage and film, and starting a small business. I received my doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. These days my favorite hobby is authoring a book about influence.

Zoë Chance

Professor King’s research examines social networks, social influence, and team dynamics. Her most recent line of work analyzes the role social networks played in the prescription drug abuse epidemic. She is also interested in how to effectively leverage networks to treat opioid use disorders and address the loneliness epidemic. King’s research has been featured in The New York TimesThe Wall Street JournalThe Washington Post, The Atlantic, National Public Radio, among other outlets. Her first book, Social Chemistry: Decoding the Elements of Human Connection, will be coming out in January 2021.  

Marissa King

Emma Seppälä’s areas of expertise are positive leadership, emotional intelligence, well-being and social connection. She is the Faculty Director of the Yale School of Management’s Women’s Leadership Program and is the author of The Happiness TrackShe advises leaders on how to build a positive organization and is a frequent contributor to Harvard Business Reviewthe Washington Post, and Psychology Today.

A repeat guest on Good Morning America , her work and research have been featured in top media and television outlets like The New York TimesThe Washington PostThe Chicago Tribune, NPR, The Boston Globe, ABC News and CBS News. Her research on yoga-based breathing for military veterans returning from war in Iraq and Afghanistan was highlighted in the documentary Free the Mind. She is also featured in a number of other documentaries like The Altruism Revolution and What You Do Matters.

She is the recipient of a number of research grants and service awards including the James W. Lyons Award from Stanford University for founding Stanford’s first academic class on the psychology of happiness and launching well-being programming for Stanford students.

She graduated from Yale (BA), Columbia (MA), and Stanford (PhD). Originally from Paris, France, she is a native speaker of French, English, and German and conversant in Spanish and Mandarin Chinese. 

Emma Seppälä, Ph.D

Program Fees

The tuition for 2021 is $5,850. Download a program brochure for more information.

A prompt for payment information appears at the end of the application. You may select check or credit card. If you select check, you will still have the option to pay by credit card later. All payments are not processed until you are notified of acceptance into the program. An email notification will be sent to alert you of a pending payment before it is processed. Course materials are distributed once payment is received in full, and we recommend completing some pre-work before attending to get the most benefit from the experience.

An additional 10-percent group discount is available to two or more people applying from the same company at the same time. Applications must be received on the same day to be reviewed together for the discount. There are no scholarship opportunities for this program. AIGA pays Yale School of Management for each attendee under contract.

How to Apply

Visit the registration page to start your application. Interested applicants will also need to submit:

  1. A current résumé

  2. A statement of intent explaining why you are applying to this program, how your experience has prepared you to enter this program, and how it will benefit you professionally

Both documents can be uploaded as either a PDF or word document. Professional achievement and organizational responsibility are the main criteria for admission. There are no previous formal education requirements for admission. Acceptance is subject to the approval of Yale faculty members and AIGA leaders. Applications are reviewed in the order they are received, and you can expect to be notified within 1-2 weeks from submitting a completed application.

Cancellation policy

There are no refunds for cancellations, since AIGA has no flexibility in the number of attendees we must provide to justify Yale’s investment in the curriculum development. Substitutions are subject to approval according to the selection criteria for the program. The program is subject to cancellation or change. Liability is limited to funds remitted for program registration and sponsorship fees. Faculty is subject to change without prior notice. If there are fewer spaces than qualified candidates, some applicants may be deferred until the following year’s program.

Non-discrimination policy

Yale is committed to a policy against discrimination based upon age, color, handicap or disability, ethnic or national origin, race, religion, religious creed, gender (including discrimination taking the form of sexual harassment), marital, parental or veteran status, sexual orientation, or the prejudice of clients. All employers using the school’s placement services are required to abide by this policy.  

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