Business Perspectives for Alumni

About the program

Our two-day “Business Perspectives for Alumni” program has been uniquely created for past attendees of our celebrated executive education course at Yale School of Management. Alumni will reconnect with multiple cohorts from the past decade to deepen and expand their AIGA and Yale network connections. They will also update and refine their business and design leadership perspectives in a short—but intensive—program that introduces attendees to content not covered in “Business Perspectives for Creative Leaders.” Participants will focus on hot business topics relevant to the design community based on the latest research representing the best of Yale.

The Curriculum

In this inaugural reunion, alumni will explore the following topics:

  • Social networks: Explore the latest research and see how you can affect change and drive influence across channels.
  • Data and design: Discover how data can improve decision-making and become a source of competitive advantage.
  • Communicating design to non-designers: Improve how you present design—and design strategy—to non-design stakeholders.
  • Inclusive leadership: Adopt the hallmark of leaders of the future and learn how to harness the benefit of diverse backgrounds and broader perspectives to optimize performance.
  • Executive presence: Finesse your verbal and nonverbal communication with a member of the Yale School of Drama.
  • Authenticity as a strategy: Learn why authenticity matters and discover how you can leverage it to maximize benefits for your employees and clients.
  • Behavioral economics: Delve into the brain and how it relies on intuitive and deliberative systems to drive choice in today’s evolving marketplace.

Faculty will join the School of Management from the Yale School of Art, Yale Center for Network Science, Yale Center on Consumer Insights, and Yale Drama School. A certificate will be awarded to participants upon program completion. 


Enrollment in “Business Perspectives for Alumni” is limited to graduates of “Business Perspectives for Creative Leaders,” our week-long executive education course which has been held for almost a decade, formerly at Harvard and currently at Yale School of Management. Attending “Business Perspectives for Creative Leaders” is a prerequisite for participating in the alumni program. Check your status here.

Program feesUntil April 5 
AIGA Sustaining+ member $4,000  
AIGA Contributor and Supporting member $4,200  
Nonmember $4,400  



8:00-8:30   Buffet Breakfast Hotel Checkout
Buffet Breakfast
8:30-10:00 Complete Program Pre-work
1. Pre-Readings
2. Case Studies
Using Social Networks to Leverage Community Change

Professor Christakis
Yale Institute for Network Science
Executive Presence:
Verbal and Nonverbal Communication

Grace Zandarski,
Yale Drama School Faculty
10:00-10:30   Morning Break Morning Break
10:30-12:00   A Two System Theory of Choice

Professor Nathan Novemsky
Yale School of Management
Big Data and Design: Industry Prespectives

Dana Arnett and Pat Palmer,
Managing Directors from VSA Partners
12:00-2:30   12:00 - Group Photo
12:15-1:15 Lunch
1:00-2:30 Check-in at The Study At Yale Hotel Leading Inclusive Teams:
The Tip of the Iceberg Case Study

Dr. Heidi Brooks
Yale School of Management
Good Design is Good Business

Jessica Helfand and Michael Bierut
Yale School of Mangement, at The Yale Art Library
2:30-3:00   Afternoon Break Afternoon Break
3:00-4:30   Art and the Value of Authenticity

Professor George Newman
Followed by a tour of the Yale Art Gallery
5:30 Welcome Reception at Jessica Helfand's home 5:30 Reception at Mory's
6:30PM Dinner



How long is the program?
“Business Perspectives Alumni” is a two-day program, April 30–May 2, 2017 (Sunday–Tuesday).

If I apply now, when will payment be processed?
Payment will be processed upon confirmation of past participation in “Business Perspectives.”

Is it possible to pay by credit card?
Yes, a prompt for payment information will appear at the end of the application. You may select check or credit card. If you select check, you still have the option to pay by credit card later.

How long does it take to receive notification?
The notification process is usually one week from the receipt of the completed application.

How many attendees will be present?
This is the first year AIGA has offered an alumni program, but we expect approximately 25 attendees.

What is included in the program fees?
The program fees include, tuition, course materials, on-campus accommodations, and meals.

Is transportation provided?
Transportation between the hotel and classrooms is provided during the stay on campus.

Is this a certificate program?
Yes. Upon completion of the course, participants receive a certificate of completion from the Yale School of Management.

Are scholarships available?
At this time, there are no scholarship opportunities for this program. AIGA pays Yale School of Management for each attendee under contract.

What are accommodations like?
Participants will stay at The Study, a local hotel on campus. Single (private) rooms will be reserved in advance.

Cancellation policy

There are no refunds for cancellations, since AIGA has no flexibility in the number of attendees we must provide to justify Yale’s investment in the curriculum development. Substitutions are subject to approval according to the selection criteria for the program.

The program is subject to cancellation or change. Liability is limited to funds remitted for program registration and sponsorship fees. Faculty is subject to change without prior notice. If there are fewer spaces than qualified candidates, some applicants may be deferred until the following year’s program.

About the Yale School of Management

The mission of the Yale School of Management is to educate leaders for business and society. This mission reflects the vision and expectation that the creative leaders are inspiring pioneers who own and solve hard problems that matter. The Yale Management approach is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.

Non-discrimination policy

Yale is committed to a policy against discrimination based upon age, color, handicap or disability, ethnic or national origin, race, religion, religious creed, gender (including discrimination taking the form of sexual harassment), marital, parental or veteran status, sexual orientation, or the prejudice of clients. All employers using the school’s placement services are required to abide by this policy.