HP and AIGA partner to help designers of the future marry data, digital, and print

NEW YORK—January 24, 2018. Today, HP Inc. and AIGA, the professional association for design, announced their partnership in advancing digital print technology and digital user experiences. The collaboration seeks to bring AIGA members exclusive benefits to increase their capabilities in digital print innovation, and arm HP with valuable insights to deliver extraordinary and inspiring design ideas through AIGA’s diverse community of designers.

Since 2010, AIGA In-house INitiative has been a robust program providing the skills, tools, technologies, inspiration, and resources needed to enable designers to advance design competencies, build leadership skills, make a greater impact on business growth at their companies, and connect and collaborate with a broad network of peers and experts.

“HP’s digital print technology is changing the way designers work by providing them with cutting-edge tools to address the unique opportunities and challenges they face,” said Shuchi Sarkar, HP Inc.’s Graphics Solution Business global marketing head. “Our partnership with AIGA underscores the industry’s transformation from analog to digital print technologies, as HP and AIGA empower designers to connect with customers in new and innovative ways.” 

Partnering with HP will help AIGA chapters deliver more engaging brand experiences through innovative HP digital print applications and provide resources for in-house focused events and activities in their communities. HP will build awareness of HP tools, technologies, and capabilities, as well as create greater demand for HP customers at the local level. The sponsorship will extend through events and programming to provide AIGA’s growing segment of in-house members access to industry trends and market analysis. HP subject matter experts will bring their unique knowledge of digital and print to immersive workshops such as Innovation Labs hosted at HP’s Graphics Experience Center in Alpharetta, Georgia where designers get hands-on learning and practice real-life business problem solving using HP technology, software, and equipment.

“AIGA designers represent a powerful group of visual communicators, who serve every industry with design excellence. They are committed to designing experiences that drive business impact. They know that it’s a digital and print world, and that the best experiences marry both mediums seamlessly,” said Julie Anixter, executive director, AIGA. “By partnering with HP, we’re able to help our members stay on the cutting edge of technology and add a whole new suite of ways to delight customers. We are thrilled about this partnership with HP and for what the pairing of our capabilities will bring in the future.”

More information about HP digital printing is available at hp.com/go/graphic-arts. Follow HP Graphics on FacebookTwitterYouTube and LinkedIn.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at hp.com

About AIGA

AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org/about.

Forward-Looking Statements

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries (“HP”) may differ materially from those expressed or implied by such forward-looking statements and assumptions.

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© 2017 HP Development Company LP. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.

For more information, please contact:
Darralyn Rieth
AIGA, the professional association for design

Lacey Haines
HP

Daria Baxter
Edelman