AIGA Insights

What is AIGA doing and why? While its mission is to advance designing as a professional craft, strategic tool and vital cultural force, the motivations behind AIGA’s actions may not immediately be so clear. AIGA Insights reveal the thought processes behind key organizational decisions and creates a dialogue with members and the broader design community.

AIGA Executive Director Richard Grefé also maintains a blog at, a sketchpad of notes and ideas on design.

About Richard Grefé

Richard Grefé is the executive director of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design.

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