Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

AIGA’s executive director opens the 2013 “Head, Heart, Hand: AIGA Design Conference,” discussing the future of AIGA and why design strategy, social impact and craft are vital to great design.

Speaker bio

Richard Grefé is the CEO of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design. He earned a B.A. from Dartmouth College, crafted books at Stinehour Press, spent several years in intelligence work in Asia, reported from the Bronx County Courthouse for AP, wrote for Time magazine on business and the economy and then earned an M.B.A. from Stanford Graduate School of Business. Following a career in urban design and public policy consulting, Grefé managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio. He has been at AIGA since 1995, developing programs that reinforce the relevance of design as an extraordinary creative gift and a critical element of business strategy.

What You Probably Didn’t Learn in Design School...

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Design is an amazing profession that, like any other, has its ups and downs. What is incredible about designers is their power to influence and affect the people that we work with and the big, wide world—whether we intend to or not! Simple choices can lead to amplified impacts and the unintended consequences of our actions can have positive or far-reaching negative impacts as well. In this compelling and humorous talk, Leyla Acaroglu shares stories of design impacts (both intentional and unintentional) and illustrates a new narrative of design-led change.

Speaker bio

Leyla Acaroglu is a sustainability strategist and leading proponent of systemic life cycle–based sustainability. She is the founder and director of Eco Innovators, and a designer, social scientist, communicator, researcher and educator with specialist skills in life cycle thinking and behavior change strategies. She lectures at RMIT University in Melbourne, Australia, where she is also undertaking her Ph.D. Acaroglu’s work spans a range of fields and projects, including the development of “Greenfly,” one of the first online life cycle assessment tools. She was creative director of the award-winning design for sustainability education project, “The Secret Life of Things,” and she was an artist in residence with Autodesk in 2012. She spoke at TED2013, was named one of Melbourne’s Top 100 People of Influence, has presented on radio and television, and wrote an op-ed for The New York Times. Acaroglu has also been nominated for—and won—several awards highlighting her contributions to sustainability and design.

History Rhymes

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Kurt Andersen of Studio 360 looks back at graphic design, art and history over the past 150 years at “Head, Heart, Hand: AIGA Design Conference.” Using a series of captivating images, he explains why history doesn’t repeat, it rhymes.

Speaker bio

Kurt Andersen is the author of the critically acclaimed, best-selling novels Turn of the Century and Heyday. He is the host and co-creator of the Peabody Award–winning public radio show Studio 360 and writes a column about culture and politics for New York magazine. Andersen co-founded Spy magazine and Inside.com, and he served as editor-in-chief of New York and Colors magazines. He has been a cultural columnist for the New Yorker and Time, as well as Time’s architecture and design critic. He has also created prime-time network specials and pilots and written screenplays and an off-Broadway revue. In 2003, New York magazine named him one of the “100 People Who Changed New York” and in 2008 Forbes.com named him one of “The 25 Most Influential Liberals in the U.S. Media.” Andersen is a member of the board of trustees at the Cooper-Hewitt, National Design Museum and Pratt Institute, was Visionary in Residence at Art Center College of Design in 2009, and has contributed to many books on design, including Spectacle by David Rockwell and Bruce Mau.

Head/Heart/Hand

Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

This presentation offers a visual and inspirational interpretation of the conference theme, “Head, Heart, Hand.” It addresses history, inspiration and creativity—where we find it and how it can alter the way we think and see the world—from the banal to the ecstatic, from science to art, from Duchamp to Einstein and from high to low. The men and women of art and design that shaped our world and have gone before us leave a path to follow and learn from... How can we know where we are going if we pay no attention to the past? It is important to consider our roots and our youthful aspirations and dreams; isn’t that why we are here? Embrace the future but always keep an eye in the rear-view mirror.

Speaker bio

Eric Baker is an independent designer specializing in branding and identity systems for hospitality, publishing, retail, entertainment and cultural concerns. In addition to his branding work, Baker produces a wide range of work in the fields of publishing and corporate communications. He is also a founding partner of Lost Image Desk, a visual research firm in San Francisco and New York. Baker is an author and coauthor of numerous books. His most recent publication, American Trademarks: A Compendium, was published by Chronicle Books in 2010. For the past 20 years, he has taught at the School of Visual Arts in New York. A two-time recipient of a National Endowment for the Arts design grant for his independent design history projects, Baker’s work has appeared in Print, Communication Arts, HOW, Domus, Metropolis, Blueprint, I.D. Magazine, British Design & Art Direction, The New York Times, Vanity Fair and Graphis. A native of California, Baker studied at the Academy of Art University and the California College of Arts & Crafts (now California College of the Arts) in San Francisco.

Design Observer 10th Anniversary

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Michael Bierut and Jessica Helfand celebrate Design Observer’s tenth anniversary, discussing how it was conceived and what the future brings.

Speaker bios

Michael Bierut is a partner in the New York office of the international design consultancy, Pentagram. Prior to joining Pentagram, he worked for 10 years at Vignelli Associates, ultimately as vice president of graphic design. His clients have included The New York Times, Saks Fifth Avenue, the Council of Fashion Designers of America, Harley-Davidson, the Museum of Arts and Design, Atlantic Monthly, the William J. Clinton Foundation, Billboard, New World Symphony, Princeton University, the New York Jets, the Brooklyn Academy of Music and the Morgan Library and Museum.

Bierut has served as president of the New York chapter of AIGA and as AIGA president. He is an AIGA Medalist, a member of the Art Directors Club Hall of Fame and a recipient of the Cooper Hewitt, National Design Museum Design Mind Award. A senior critic at the Yale School of Art, Bierut is co-founder of the website Design Observer and author of Seventy-nine Short Essays on Design. He also serves as on the boards of the Architectural League of New York and the Frank Lloyd Wright Foundation.

Jessica Helfand is an award-winning writer, educator and designer. A partner with William Drenttel in Winterhouse Institute and a founding editor of Design Observer, she is a former columnist for Print, Communications Arts and Eye magazines and has written for numerous national publications including Aperture, Los Angeles Times Book Review and The New Republic. She is the author of several books including Screen: Essays on Graphic Design, New Media and Visual Culture; Reinventing the Wheel and Scrapbooks: An American History.

A previous appointee to the Citizens’ Stamp Advisory Committee, she is also a recent laureate of the Art Directors Club Hall of Fame, and, with William Drenttel, she was the first-ever recipient of the Henry Wolf Residency at the American Academy in Rome. Helfand teaches at Yale University where she is senior critic in the School of Art and a lecturer in Yale College. In 2013, she was awarded the AIGA Medal.

Walker Virtual Design Collection: Minnesota Edition

Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

The Walker Art Center has been an advocate of design for nearly 75 years. Despite the hundreds of exhibitions, programs, publications and projects undertaken by its award-winning in-house design studio, the center has not collected design or architecture in any formal way. In this presentation, Andrew Blauvelt attempts to rectify that omission by presenting a virtual design collection comprised of examples drawn from around the state of Minnesota that amplify the conference theme of “Head, Heart, Hand.” From the surprising and off-beat to the canonical and reverential, think of this as a virtual bus tour of Minnesota design without leaving the comfort and safety of your seat.

Speaker bio

Andrew Blauvelt, chief of communications and audience engagement at the Walker Art Center, oversees interpretation, communications, publishing and visitor experience across all media platforms. From 1998 to 2010, he served as design director of the Walker, which received the 2009 National Design Award for Corporate and Institutional Achievement—the first nonprofit organization to be recognized in that category. Blauvelt also serves as curator of architecture and design at the Walker, where he has organized traveling exhibitions on topics including the contemporary suburban landscape of America, the contemporary prefabricated house and, most recently, “Graphic Design: Now in Production” with the Cooper-Hewitt, National Design Museum. Prior to his tenure at the Walker, Blauvelt taught the practice and theory of design in several graduate programs including North Carolina State University, Cranbrook Academy of Art and the Jan van Eyck Academie in the Netherlands. He writes about design, art and culture for a variety of publications.

Stories and the Art of Persuasion

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Whether you’re pitching to a client or selling to a consumer, the ability to tell a story can be a powerful tool for persuasion. Stories capture people’s attention. They help create buy-in. And they make you and your vision instantly memorable to others. In this one-hour presentation, Eve Claxton—a writer, editor and radio producer—demonstrates simple storytelling techniques for bringing a compelling arc to your personal anecdotes, brand descriptions, pitches and presentations. This video is an essential watch for anyone who regularly communicates in his or her work life.

Speaker bio

Eve Claxton is a writer, radio producer and story consultant based in Brooklyn, New York. She was born in London and educated at Manchester University in the United Kingdom. After moving to the U.S., Claxton began writing for monthly magazines, including the British and American editions of Vogue. Since 2006, she has worked as a ghostwriter on popular memoirs, biographies and self-help books.

Claxton is also the editor of The Book of Life, an anthology of the best memoir writing throughout the ages. In 2009, she joined StoryCorps, a national oral history project, where she sources and shapes stories for their National Public Radio broadcast and bestselling books. She was a member of the team that recently won both a Peabody Award and an Alfred I. duPont–Columbia University Award for the StoryCorps 9/11 collection. As a story consultant, Claxton has been engaged by major foundations and nonprofits to create and lead storytelling presentations and workshops for their staff.

Tall Tales from a Large Man

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Using scientific proof and state-of-the-art multimedia techniques, Aaron Draplin delivers a suckerpunch of a talk that aims to provide bona fide proof of work, the highs and lows of a ferociously independent existence and a couple of tall tales from his so-called career in the cutthroat world of contemporary graphic design. Just a regular American guy with a trajectory a little dirtier than yours, this video is available to all viewers—who are brave enough to watch. If you are a youngster, you may find yourself inspired to attack your design future in a different way. If you are established, you may leave feeling grateful you don’t have anything to do with him. Hard to say.

Speaker bio

Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on print, identity, web development, illustration and Gocco muscle projects. We make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Field Notes, Esquire, Nike, Wired, Timberline, Chunklet, Incase, Giro, Cobra Dogs, Burton Snowboards, Hughes Entertainment, Megafaun, Danava, Ford Motor Company, Woolrich and even the Obama Administration. We pride ourselves on a high level of craftsmanship and quality that keeps us up late into the wet Portland night. Our “Proud List of Services” includes graphic design, illustration, friendship, clipping pathery, garying, jokes/laughter, campfire strummin’, road trip navigation, trust, guitar tuning, gen’l conversation, culture critique, color correcting, existential wondering, bounty hunting, heavy lifting, advice, a warm meal, simple ideas and occasional usage of big words.

Visualizing Data by Design

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

The importance of data visualization lies in the clarity it can bring to complex subjects. Of course, there are many steps in data visualization, including research, data collection, analysis, editing and design. How do you structure complex information so that readers don’t actually feel its complexity? Using a variety of visualization examples, Matthew Ericson and Steve Duenes of The New York Times demonstrate how design improves communication and helps make the complex clear.

Speaker bios

Steve Duenes, associate managing editor at The New York Times, has been with the company since 2004. The graphics department is comprised of 30 journalists and designers who research, design and develop the interactive maps, data visualizations and motion graphics for The New York Times’ digital platforms and printed newspaper. The department is in a state of constant motion, responding to breaking news or continuing stories in addition to contributing to editing efforts on long-term projects. The team played a major role in developing last year’s multimedia story, “Snow Fall,” and they continue to lead integrated, multimedia stories around the newsroom. Duenes has also been a contributor at the New Yorker and a faculty member at the School of Visual Arts in New York City.

Matthew Ericson is the deputy graphics director at The New York Times, where he helps oversee a department of journalists, artists, cartographers and programmers who produce interactive information graphics for NYTimes.com, as well as graphics for the printed newspaper. Ericson joined The Times in 2003 as the national graphics editor; he has produced graphics on a variety of topics, including the Iraq War, three presidential elections and dozens of breaking news stories. The department has received numerous national and international awards for its visual work in helping readers understand the news, including a 2009 Cooper-Hewitt, National Design Award for Communication Design. Before arriving at The Times, Ericson was a graphic artist and website editor at The Philadelphia Inquirer. He has drawn maps for a number of books, including Black Hawk Down and Where Men Win Glory.

Memorable Imagery and Visualization

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Compelling images—rooted in data and reporting—can be as evocative as they are informative. Great data visualization in the context of journalism is like a well-written story, full of rich details gracefully woven together as a vivid explanation or narrative. The images can vary, but the ones that create understanding are those that readers remember, like hundreds of fastballs pitched at once, a low flight over the Cascade Mountains, the whirl of a conductor’s arms or dozens of possible paths to the White House. Memorable images are created from data by design, a crucial but sometimes overlooked component of visualization. Steve Duenes and Matthew Ericson will demonstrate why it’s so central.

Speaker bio

Steve Duenes, associate managing editor at The New York Times, has been with the company since 2004. The graphics department is comprised of 30 journalists and designers who research, design and develop the interactive maps, data visualizations and motion graphics for The New York Times’ digital platforms and printed newspaper. The department is in a state of constant motion, responding to breaking news or continuing stories in addition to contributing to editing efforts on long-term projects. The team played a major role in developing last year’s multimedia story, “Snow Fall,” and they continue to lead integrated, multimedia stories around the newsroom. Duenes has also been a contributor at the New Yorker and a faculty member at the School of Visual Arts in New York City.

Matthew Ericson is the deputy graphics director at The New York Times, where he helps oversee a department of journalists, artists, cartographers and programmers who produce interactive information graphics for NYTimes.com, as well as graphics for the printed newspaper. Ericson joined The Times in 2003 as the national graphics editor; he has produced graphics on a variety of topics, including the Iraq War, three presidential elections and dozens of breaking news stories. The department has received numerous national and international awards for its visual work in helping readers understand the news, including a 2009 Cooper-Hewitt, National Design Award for Communication Design. Before arriving at The Times, Ericson was a graphic artist and website editor at The Philadelphia Inquirer. He has drawn maps for a number of books, including Black Hawk Down and Where Men Win Glory.

Living Service Worlds

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

The living nature of digital services means that designers can’t design a service experience. They can only design the resources for people to bring the experience to life for themselves. Designers create affordances that help people know where to start, what to do and when to do it. Services come to life through people: how they “read” the resources, their personal history and their context.

Shelley Evenson and Tom Schneider see two trends placing new demands on designing for service. The first is what they call living services—the meteoric rise of mobile, embedded sensors and more natural interfaces. The second, just starting to appear as a broader global trend, is described in the book The Intention Economy—the shift from sellers finding buyers to buyers finding sellers. In this video, Evenson and Schneider describe how they think these trends will influence designing for living services.

Speaker bio

You may not believe in reincarnation, but Shelley Evenson has had three lives. She’s been an academic, a consultant and an interaction design guru. Previously, she worked on design and user experience at Facebook and was a principal user experience designer and manager for Microsoft. She was also an associate professor in the School of Design at Carnegie Mellon University. Now, as the executive director of organizational evolution at Fjord, Evenson’s past lives converge. She leads Fjord’s initiatives to grow talent and advance innovative knowledge-sharing practices across the company, and she infuses fresh thinking into Fjord’s service perspective. As one of the founding members of the International Service Design Network, she brings groundbreaking service design practices to client projects. A contributor to several books and articles on service, interaction and design strategy, Evenson is also a frequent speaker, facilitator and instructor at design and business events around the globe.

Thomas Schneider has more than 20 years of experience in visual and interaction design, customer experience, corporate identity, brand development and project management. He successfully built and managed multidisciplinary teams on large projects from concept through execution in contexts ranging from start-ups to global corporations. Before joining Fjord, Schneider led the digital creative team at SolutionSet. His work included the development of a digital health monitoring and coaching tool for WebMD and a SMB learning platform for Google. He previously served as design director at Autodesk’s worldwide marketing group, helping expand the role of web-based touchpoints across consumer and reseller channels. Schneider also served as a design director at Wired during its formative first six years.

Love Games

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

This double-projector presentation by Jason Fulford and Tamara Shopsin showcases their many collaborative projects and focuses on the opportunities to be found in this method of working. Fulford, a photographer and publisher, and Shopsin, an illustrator, author and cook, maintain separate practices, but their work often overlaps. Themes include spaghetti, philosophy, Rudolf Arnheim, Tokyo, Harpo Marx, baseball, mischief, puzzles, travel, Polyphemus, The Fall, Bruno Munari, city government, Albert Einstein, magic and a bloodshot eyeball.

Speaker bio

Jason Fulford is a photographer and co-founder of the nonprofit J&L Books. He is a contributing editor at Blind Spot and a frequent lecturer at universities. Fulford’s monographs include Sunbird (2000), Crushed (2003), Raising Frogs For $$$ (2006), The Mushroom Collector (2010), Hotel Oracle (2013) and Gestalt or the Whole Enchilada (2013). Tamara Shopsin is a graphic designer and illustrator whose work has been featured in The New York Times, GOOD, Time, Wired and Newsweek. She is the author of Mumbai New York Scranton and the designer of the “5 Year Diary.” She is also a cook at her family’s restaurant in New York. Fulford and Shopsin first collaborated in 2005 on a wedding ceremony that ended with a black eye and a trombone parade through New York City’s West Village. They have since worked together on books, illustrations and videos including Eat Me: The Food and Philosophy of Kenny Shopsin (Knopf, 2008), “Cooking with Dexter” (The New York Times Magazine, 2010) and “Kate Bush—Wuthering Heights—The true story.”

Collaborative Creativity at 3M

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

The chance to redefine what design means in a 111-year-old Fortune 100 innovation company isn’t an opportunity that comes along every day. In the past 18 months, the identity, process and stature of design at 3M has undergone a radical transformation that continues to accelerate toward a game-changing competency. Kevin Gilboe, head of global design, takes attendees through the tenets of the new design culture at 3M. He discusses the importance of a holistic approach that fuses points on the spectrum of design thinking: graphic, brand, product and interactive. He also explores what it means to build a holistically minded team where leaders coming from all design perspectives connect and inspire each other.

Speaker bio

Kevin Gilboe is the head of global design for the consumer business group at 3M, where he leads an award-winning international team of design experts in building exceptional branded experiences and innovative new products for consumer markets. Prior to joining 3M in 2010, Gilboe led the global design team for the KitchenAid brand at Whirlpool Corporation after pioneering three new organizational capabilities in platform design, visualization and brand identity. He holds an M.S. in product development from Northwestern University and a B.F.A. in industrial design from the University of Michigan. A former practitioner member of the IDSA Education Council, Gilboe has led dozens of development seminars, lectures and projects at both the professional and university level.

Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

AIGA’s executive director opens the 2013 “Head, Heart, Hand: AIGA Design Conference,” discussing the future of AIGA and why design strategy, social impact and craft are vital to great design.

Speaker bio

Richard Grefé is the CEO of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design. He earned a B.A. from Dartmouth College, crafted books at Stinehour Press, spent several years in intelligence work in Asia, reported from the Bronx County Courthouse for AP, wrote for Time magazine on business and the economy and then earned an M.B.A. from Stanford Graduate School of Business. Following a career in urban design and public policy consulting, Grefé managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio. He has been at AIGA since 1995, developing programs that reinforce the relevance of design as an extraordinary creative gift and a critical element of business strategy.

Transition Design: Re-conceptualizing Whole Lifestyles

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

The transition to a sustainable society is one of the most important and exciting design challenges of our era. Today, designers in both professional practice and education are undertaking projects in sustainable design and social innovation. However, these efforts lack a unifying framework. In the face of social and environmental challenges, a vibrant, international grassroots “transition movement” is working to build local community resilience. How do designers identify their role and become a voice in this movement?

This presentation proposes “transition design” as a new field that uses the tools, processes and studio culture of design to facilitate this. Transition design focuses on reconceiving everyday life and societal systems around food, health, transportation, policy and energy resources to be more sustainable. Transition designers understand the interconnectedness of social and natural systems and conceive solutions that leverage the power of symbiosis. Viewers are introduced to the four aspects of transition design and presented with examples of transition initiatives.

Speaker bios

Terry Irwin is the head of the School of Design at Carnegie Mellon University and has been teaching at the university level since 1986. She has been an adjunct professor at Otis/Parsons in Los Angeles, California College of the Arts and the University of Dundee in Scotland. She has also guest taught and lectured widely in North America and Europe. Irwin was a founding partner of the San Francisco office of the international design firm MetaDesign, where she served as creative director for nearly 10 years. In 2003, she moved to Devon, England to pursue a master’s degree in holistic science at Schumacher College, an international center for ecological studies. Irwin subsequently joined the faculty there in 2004. In 2007, she moved to Scotland to undertake Ph.D. studies at the Centre for the Study of Natural Design at the University of Dundee. Irwin’s research explores how living systems principles can inform a more appropriate and responsible way to design. She holds an M.F.A. in design from the Allgemeine Kunstgewerbeschule in Basel, Switzerland.

Gideon Kossoff is a social ecologist and design theorist whose research focuses on the relationships between humans and the natural environment, and humans and the built and designed world, as the foundation for a sustainable society. For many years Kossoff was program administrator and course tutor for the M.S. in holistic science at Schumacher College in Devon, England, an international center for ecological studies. He developed Schumacher’s extensive library, which includes thousands of volumes on topics such as holistic science, the esoteric tradition, philosophy and history of science, ecology, globalization, ecopsychology and ecodesign, and he has spent many years exploring utopianism, the history of anti-authoritarian thought and related fields. Kossoff holds a Ph.D. in design from the University of Dundee, Scotland. His thesis was entitled “Holism and the Reconstitution of Everyday Life: a Framework for Transition to a Sustainable Society” and his thoughts on transition design are summarized in the recent book Grow Small, Think Beautiful.

Cameron Tonkinwise, associate professor and director of design studies at the School of Design at Carnegie Mellon University, has a background in philosophy. Tonkinwise continues to research what designers can learn from philosophies of making, material culture studies and sociologies of technology. Tonkinwise is also chairing the committee that is currently restructuring the School of Design’s Ph.D. program. He has extensive experience with practice-based design research. Tonkinwise comes to the School of Design from Parsons The New School for Design in New York City where he was the associate dean for sustainability. Before that, he served as co-chair of the Tishman Environment and Design Center and the chair of design thinking and sustainability in the School of Design Strategies. Previously, Tonkinwise was director of design studies at the University of Technology in Sydney, Australia and executive director of Change Design, formerly known as the EcoDesign Foundation.

My Trademark Can Beat Up Your Trademark

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

We’re in the business of creating successful identities and helping our clients to build strong brands. However—quite honestly—not all trademarks are created equal. This video examines the essential elements that make an identity strong or weak from a legal standpoint. It also discusses strategies for avoiding infringement and defending trademarks in a crowded and competitive marketplace, as well as the limited situations in which the laws of fair use and parody allow trademarks to be copied.

Speaker bio

Linda Joy Kattwinkel, Esq. has been a visual artist for more than 40 years and an attorney and mediator for the arts community for more than 20 years. She received her B.F.A. cum laude in communications arts from Virginia Commonwealth University, where she studied with Philip Meggs. She was a graphic designer and illustrator for 13 years before receiving her law degree cum laude from Hastings College of the Law in 1991. As a member of the law firm Owen, Wickersham & Erickson, Kattwinkel represents designers and visual artists in matters of intellectual property and arts law, such as copyright and trademark protection, infringement, licensing and gallery contracts. She is the author of “Legalities,” an online column on legal issues for designers. With Shel Perkins, she co-authored AIGA’s Standard Form of Agreement for Design Services. She speaks frequently to lawyers and designers on arts law, including speaking engagements at several AIGA national conferences.

Shel Perkins is a graphic designer, management consultant and educator with more than twenty years of experience in managing the operations of leading design firms in the U.S. and the United Kingdom. He provides management consulting services to a range of creative firms in both traditional and new media. He has written the “Professional Practice” column for STEP magazine, the Design Business newsletter for AIGA and the “Design Firm Management” column for Graphics.com. The revised and expanded second edition of his best-selling book, Talent Is Not Enough: Business Secrets For Designers, is available from New Riders. Perkins teaches graduate-level courses in professional practices, and he has given presentations and workshops for many organizations, including IDSA, SEGD, HOW, ACD, Dynamic Graphics, STEP, Seybold, APDF, PromaxBDA, InSource, RGD Ontario and the Graphic Artists Guild. He has served on the national boards of AIGA and the Association of Professional Design Firms. He is currently chairman of the AIGA Center for Practice Management.

You Have No Idea Who We Are

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

How does who we are affect what we do? How does what we do affect who our clients are? The OCD partners discuss branding and personal identity through the lens of their three-year-old design firm.

Speakers’ bio

Jennifer Kinon and Bobby C. Martin Jr. are designers and educators based in New York City. They co-founded the branding and design agency OCD | The Original Champions of Design. Together they develop brand and identity systems for a broad range of clients including the National Basketball Association, Girl Scouts of the USA and Friends of the High Line. They have received awards from the Art Directors Club, D&AD, AIGA, the Type Directors Club and Print, and they were awarded a “Best of Show” and “Judge’s Pick” in the 2011 Brand New Awards.

Kinon recently served as the president of AIGA New York. Prior to founding OCD, she worked in the New York office of Pentagram with Michael Bierut, served as design director of New York City’s 2012 Olympic Bid and worked as art director for Graphis Inc. She graduated from the University of Michigan and later earned an M.F.A. from the School of Visual Arts. Kinon is the first graduate from that program to join its faculty. Prior to founding OCD, Martin developed brand experiences from the inside out while leading internal design teams at Nokia, in London, and Jazz at Lincoln Center. He has also served on the board of directors of AIGA New York. Martin teaches identity design at The Cooper Union and recently joined the faculty of the School of Visual Arts, where he received his M.F.A. in design. He also has a degree from Virginia Commonwealth University.

Games and the Four Keys to Fun: Using Emotions to Create Engaging Design

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Over the past 40 years, games have developed an interactive language that can change players’ minds, guide their hands and captivate their hearts. These engagement techniques generate strong emotions that drive play and, most importantly, are fun. To keep people coming back again and again, games are designed to produce hundreds of specific emotions that fully and powerfully engross players. The same principles that are used to increase focus and interest over time can be sequenced into four kinds of engagement loops. Based on 20 years of research, we call these the “Four Keys to Fun.” In this talk, Nicole Lazzaro explores how certain feelings create dynamic engagement, and how you can design deeper emotional experiences using the “Four Keys to Fun.” Leave inspired to create the next generation of graphic and interaction design by harnessing the unique and compelling power of fun.

Speaker bio

Nicole Lazzaro is a world-renowned game researcher, designer and speaker who makes games more fun. In 2004, Lazzaro discovered the “Four Keys to Fun,” a model used by game developers worldwide. She employed this model to design the iPhone’s first accelerometer game in 2007, now called Tilt World. The goal of the game is to plant one million trees in Madagascar. Both Fast Company and Gamasutra have named Lazzaro—whose work on user experience and emotion spans two decades—one of the most influential women in the gaming industry. She has worked with Electronic Arts, Ubisoft, DICE and The White House to make games more fun and unlock human potential to improve our world.

Reject Con, Create Icon

Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

How? You can be cautious or you can be creative (but there’s no such thing as a “cautious creative”).

Speaker bio

The legendary George Lois is one of the most creative, prolific advertising communicators of our time. Running his own ad agencies, Lois is renowned for dozens of “marketing miracles.” He was an early pioneer of the landmark creative revolution in American advertising. Lois introduced and popularized the Xerox culture, saved USA Today from extinction with his breakthrough “singing” television campaign and made MTV a huge success with his “I Want My MTV” campaign. He has also created ad campaigns for four United States senators: Jacob Javits, Warren Magnuson, Hugh Scott and Robert Kennedy. The only music video Lois ever made, for “Jokerman” by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. Lois is the author of several books, including The Art of Advertising, What’s the Big Idea?, Covering the ’60s, $ellebrity, Iconic America and Damn Good Advice (For People with Talent!). In 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection. Lois has been inducted into the Art Directors Hall of Fame and The One Club Creative Hall of Fame, and he has received lifetime achievement awards including the AIGA Medal and the Herb Lubalin Award from the Society of Publication Designers.

Are You Using Your Creative Intelligence?

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

It’s no secret that our world is undergoing dramatic shifts technologically, politically, economically and environmentally. In 2010, a survey conducted by IBM revealed that the most valued management skill was creativity. In this video, Bruce Nussbaum explores why we must all be our most creative in order to be our most competitive, and how we can use this creativity to build a new kind of entrepreneurial capitalism. He discusses the five creative competencies, from knowledge minting to pivoting, aimed at helping both individuals and organizations create routinely and well. He also investigates the way in which people, businesses and countries are enhancing their creative intelligence and how they operate in a twenty-first century global culture.

Speaker bio

Award-winning writer Bruce Nussbaum is the former assistant managing editor for Businessweek and professor of innovation and design at Parsons The New School for Design. In addition to blogging for Fast Company and Harvard Business Review, Nussbaum is founder of the online channel Innovation & Design and the quarterly innovation magazine IN: Inside Innovation. Nussbaum is responsible for starting Businessweek’s coverage of the annual Industrial Designers Excellence Awards, the Businessweek/Architectural Record Awards for architecture and “The World’s Most Innovating Companies” survey. In 2005, I.D. magazine named Nussbaum as one of the forty most influential people in design. In 2008, he was a finalist in the annual Design Mind Award given by the Cooper-Hewitt, National Design Museum. He is a member of the Council on Foreign Relations and a former member of the Global Agenda Council on Design & Innovation at the World Economic Forum in Davos, Switzerland.

Living a Rich Life; Becoming a Better Designer

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

In this talk, Paulina Reyes explores the importance of allowing your personal experience, relationships, individual passions, childhood memories, hobbies, journals and artistic expressions to seep into your work. It is through living stories that we become better storytellers, through unique experiences that we become aware of unique needs, through human encounters that we become better communicators and through multidisciplinary activities that original thoughts arrive. These ideas come to life as we see a selection of Reyes’ work throughout her career.

Speaker bio

A native of Mexico City, Paulina Reyes ventured to the United States more than 10 years ago, beginning her career at Laurie DeMartino Design in Minneapolis. Reyes later moved on to Duffy & Partners and then to New York, where she has lent her creative skills to several prominent companies, including Kate Spade. Since 2011, she has been a design director at Mother New York. Throughout her career, Reyes has had the opportunity to work on a wide array of projects, both as a designer and an illustrator. In 2008, she collaborated with the Nature Conservancy on “Design for a Living World,” an exhibition highlighting products made from natural resources that debuted at the Cooper-Hewitt, National Design Museum. She has also created textile prints for companies such as West Elm and WHIT. Reyes’ eclectic background has earned her a variety of recognitions, including being named a Young Gun 5 by the Art Directors Club and a “Twenty Under Thirty” by Print magazine. She has taught at the School of Visual Arts and the Minneapolis College of Art and Design.

Designing with Humility

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Design is often seen as an art form, and something that creates value for those who can afford it. But the promise of modern technology and social media is the democratization of access to information and the channels through which we tell our stories. So what is design’s relationship to sites like Facebook, YouTube, Twitter and Instagram? These massive open platforms require a great deal of effort to get right, including product vision, strong partnership with engineers and great execution. But they also require an intangible quality that can be much harder to come by: humility.

Speaker bio

Margaret Gould Stewart is director of product design at Facebook, Inc., leading the company’s user experience efforts to connect people to businesses and brands in powerful ways, and making Facebook a highly effective marketing platform for businesses, both small and large. Prior to coming to Facebook, she spent three years leading UX for YouTube, and two years leading search and consumer products UX at Google. Stewart has been a practitioner and manager in the field of user experience for more than 15 years. After graduating from New York University’s Interactive Telecommunications Program in 1995, Stewart consulted extensively with New York media companies such as The New York Times, Time Warner and Scholastic, helping them develop their first forays into the web. She’s held leadership roles at a variety of high-profile startups and corporations including Tripod.com, which was acquired by Lycos, Inc. and Wachovia. Stewart is a member of the board of Architecture for Humanity, and she has served on the jury for the Cooper-Hewitt National Design Awards. She is a frequent speaker about design, user experience, creative management and the changing landscape of media.

Strawberry Shortcake Meets The Ambiguously Gay Duo Meets Snoop Dogg...

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Ever wonder how the series Beavis and Butt-Head got launched? Or how “The Ambiguously Gay Duo” is directly related to a decapitated chicken? Maybe you were intrigued by a bankrupt superhero turned cartoon character defense attorney? And while we’re at it, who did the logo segment that closes each and every episode of The Colbert Report? In this interview, J. J. Sedelmaier covers these important questions and discusses several experiences he and his studio have endured while producing some of the most entertaining animation ever to come out of a small, independent cartoon and design shop in White Plains, New York.

Speaker bio

J. J. Sedelmaier is responsible for many of the most-talked-about broadcast productions of the past two decades including the launch season of MTV’s Beavis and Butt-Head, Saturday Night Live’s “Saturday TV Funhouse,” Cartoon Network/Adult Swim’s Harvey Birdman, Attorney at Law, animation for The Colbert Report and more than 500 television commercials, animations and design pieces. His creative development and production studio assists with corporate branding for companies like The Chicago Tribune, Nickelodeon, S. C. Johnson, Alka-Seltzer/Bayer and Converse. Sedelmaier’s design expertise, technological experience and extensive knowledge of history make him a unique creative source for sculpting any project. Sedelmaier is a popular speaker for major industry events, corporations, schools, agencies and television programs such as CBS’ Sunday Morning. He is also a contributor to Print’s blog, “Imprint.” Sedelmaier’s interests are varied. If you Google him, you may become confused.

Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Bonnie Siegler, “Head, Heart, Hand: AIGA Design Conference” chair, welcomes attendees to the 2013 conference in Minneapolis, Minnesota.

Speaker bio

Bonnie Siegler is chair of “Head, Heart, Hand: AIGA Design Conference,” having previously co-created and chaired AIGA design for film and television conferences. She is the co-founder of Eight and a Half, a multidisciplinary design studio based in New York. Her clients include Brooklyn Public Library, HBO, The Criterion Collection, Random House, Warner Brothers Television, Nickelodeon and the Frank Lloyd Wright Foundation. Before Eight and a Half, she co-founded design studio Number 17 in 1993, and before that, she worked at MTV Networks. Her studio’s work is in the permanent design archives of AIGA, and she has served on the national board and as treasurer of the New York chapter. Her work has been recognized by the Art Directors Club, the Type Directors Club, the Webby Awards and the Broadcast Design Association. Siegler was recently voted one of the 50 most influential designers working today by Graphic Design USA. She has taught for many years in the masters programs at both Yale University and the School of Visual Arts. Siegler is also a 2014 Koopman Distinguished Chair in the Visual Arts at the University of Hartford.

The Art of the Title Sequence

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

What makes a good title sequence? How do you set the tone for a television series or film in 90 seconds? What do Hollywood directors want to see in a presentation? Danny Yount walks through the stories behind many of the most recognizable film title sequences in the last decade, including Kiss Kiss Bang Bang, Sherlock Holmes, Iron Man 3 and Oblivion. 

Speaker bio

Danny Yount is a main title designer and director for film and television. He has received many industry awards, including two Emmys and one Emmy nomination. Yount has designed and directed feature film main titles including Tron: Legacy, Oblivion, Sherlock Holmes and Iron Man 1, 2 and 3. Yount also designed the Hologram sequences from Tony Stark’s lab for the Iron Man franchise. His work on Kiss Kiss Bang Bang earned him a place on IFC’s “50 Greatest Opening Title Sequences of All Time.” Yount has spoken at AgIdeas International Design Week, F5, Semi-Permanent, Gravity Free and “Future. Innovation. Technology. Creativity.” His work has been featured in several publications, including Creative Review, Creativity, Wired, TV Guide, Digital Arts, ProDesign, Idealog and Communication Arts.

Command X: Season 4, Day 1

Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Matteo Bologna joins in his inaugural year as emcee for Command X: Season 4, a design reality show featuring seven up-and-coming designers competing for the title of America’s next top designer. This year brought a twist: Contestants were randomly assigned to an AIGA Medalist who acted as a mentor throughout the event.

Meet the contestants:

• Joey Cofone, New York, NY
• Kaleena Porter, Washington, DC
• Lindsay Quinter, Pittsburgh, PA
• Daniel Surgeon, San Francisco, CA
• Tori Thomas, Nashville, TN
• Cate White, Omaha, NE
• Zipeng Zhu, New York, NY

Meet the mentors:

• Jessica Helfand, partner, Winterhouse
• Jennifer Morla, president and creative director, Morla Design
• Lucille Tenazas, founder and principal, Tenazas Design
• Michael Vanderbyl, principal, Vanderbyl Design
• Rick Valicenti, founder and design director, Thirst

For the first challenge, each designer presents his or her redesign of Prince’s logo, live on stage to the audience. After the audience votes, two contestants are eliminated and the remaining five are given their next challenge, to be completed in less than 24 hours!

About Command X

Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at the biennial AIGA Design Conference. Seven emerging designers, all under the age of 27, complete challenges and present their solutions live on stage in front of 1,800 peers, heroes and potential employers. Throughout the intense three days of the competition, Sean Adams of AdamsMorioka acts as our very own “Tim Gunn.”

Command X: Season 4 Sponsor

Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit target.com/corporateresponsibility.

The Bullseye Design is a registered trademark of Target Brands, Inc.

Command X: Season 4, Day 2

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

Sean Adams, the “Tim Gunn” of Command X, checks in on the contestants and their mentors as they tackle the second challenge of the competition. The five remaining contestants—Joey Cofone, Kaleena Porter, Lindsay Quinter, Tori Thomas and Cate White—then present their solutions for a packaging redesign for Land O’Lakes butter. Matteo Bologna returns as emcee along with the AIGA Medalist mentors Jessica Helfand, Jennifer Morla, Lucille Tenazas, Michael Vanderbyl and Rick Valicenti.

About Command X

Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at the biennial AIGA Design Conference. Seven emerging designers, all under the age of 27, complete challenges and present their solutions live on stage in front of 1,800 peers, heroes and potential employers. Throughout the intense three days of the competition, Sean Adams of AdamsMorioka acts as our very own “Tim Gunn.”

Command X: Season 4 Sponsor

Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit target.com/corporateresponsibility.

The Bullseye Design is a registered trademark of Target Brands, Inc.

Command X: Season 4, Day 3

Filmed on October 12, 2013, at “Head, Heart, Hand: AIGA Design Conference”

About this video

A winner is chosen! Sean Adams, Command X’s “Tim Gunn,” checks in with the final three contestants—Joey Cofone, Lindsay Quinter and Cate White—and their mentors at the workstation. The contestants then present their solutions to the toughest challenge yet: to effectively communicate the danger of texting while driving. Matteo Bologna returns as the emcee, along with the remaining contestants' mentors—Jennifer Morla, Michael Vanderbyl and Rick Valicenti.

About Command X

Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at the biennial AIGA Design Conference. Seven emerging designers, all under the age of 27, complete challenges and present their solutions live on stage in front of 1,800 peers, heroes and potential employers. Throughout the intense three days of the competition, Sean Adams of AdamsMorioka acts as our very own “Tim Gunn.”

Command X: Season 4 Sponsor

Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit target.com/corporateresponsibility.

The Bullseye Design is a registered trademark of Target Brands, Inc.