Making the Case Competition: 2011 Selections

Making the Case” is an annual AIGA competition which awards honors to design case studies that demonstrate the value of design in a clear, compelling and accessible way. Each year, a discerning and qualified jury identifies submissions that serve as an effective tool to explain design thinking to clients, students, peers and the public in general.

Case studies are effective tools in demonstrating the value of design since they are in a format that can be easily shared with and read by clients. Some firms develop case studies as a matter of course; others might collect the information but have not developed a structured or substantive way of presenting it. “Making the Case” shows not just what is made, but how designers think and how successful their work is. Examples of the best case studies submitted in 2011 are displayed below.

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