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What happens when a company hires 100 designers—simultaneously? In late 2013 IBM did just that when they debuted IBM Design, a dedicated in-house studio. Their design studio director shares a behind-the-scenes look at how the newly formed team has navigated for possibilities rather than outcomes.
Section: Inspiration -
in-house design, corporate design, in-house issues, INitiative, strategy, innovation
A brand is, or at least should be the representation of a particular group of people and the activities in which they engage, and not the thing itself.
Section: Why Design
The Dieline Summit: Keynote Speaker Rebecca Costa with Packaging Europe
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