Developed by AIGA, this insightful e-book by Andrea Marks is designed
to help people who think in pictures—a segment of learners that by some
estimates includes almost 30 percent of the population—gain skills and
confidence in their writing abilities. It takes full advantage of its
rich media format with a wealth of images and links to articles, books,
websites, blogs, wikis, video and audio podcasts. Written with the
visual thinker in mind, Marks offers a feast for the eyes—from Leonardo
da Vinci’s sketchbooks to video of Jack Kerouac’s On the Road
scroll—adding depth and dimension to the written word and encouraging
readers to explore their thoughts and ideas in text.
Writing for Visual Thinkers approaches the craft
of writing from many directions, all with the ultimate goal of
unblocking the reader’s verbal potential. Both experimental and
pragmatic, Marks’s methods will result in stronger, more verbally
confident artists and designers.
Read an article by Andrea about writing this e-book, download an excerpt and listen to an interview from the project.
Buy the book from Peachpit.com.
IDEO designed a social enterprise combining the sale of pure drinking water with wellness products in low-income communities in Nairobi, Kenya. The result of this project ultimately comprised of creating a strong brand identity, called SmartLife, coupled with a high touch subscription service for clean water, hygiene and nutrition products such as vitamins for children.
Section: Why Design -
Competition, Justified, health, business
A client asked about the meaning of color, so we set out to find scientific evidence to explain why fast food restaurants use orange and red, why donate buttons are red, and why most people's favorite color is blue. The reasons are more subjective than
I’m sure many of us know at least one person who’s paused in awe on their five- or ten-year anniversary at a company and wondered aloud, “How have I been here so long without realizing it?” We often live with blinders on, looking straight ahead for long periods of time without so much as glancing around us.
Section: Inspiration -
Design Job Series, career, job search, professional development, advice
New York, New YorkOctober 15 2015
brii_mcfly (Bryan B.)
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