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Developed by AIGA, this insightful e-book by Andrea Marks is designed
to help people who think in pictures—a segment of learners that by some
estimates includes almost 30 percent of the population—gain skills and
confidence in their writing abilities. It takes full advantage of its
rich media format with a wealth of images and links to articles, books,
websites, blogs, wikis, video and audio podcasts. Written with the
visual thinker in mind, Marks offers a feast for the eyes—from Leonardo
da Vinci’s sketchbooks to video of Jack Kerouac’s On the Road
scroll—adding depth and dimension to the written word and encouraging
readers to explore their thoughts and ideas in text.
Writing for Visual Thinkers approaches the craft
of writing from many directions, all with the ultimate goal of
unblocking the reader’s verbal potential. Both experimental and
pragmatic, Marks’s methods will result in stronger, more verbally
confident artists and designers.
Read an article by Andrea about writing this e-book, download an excerpt and listen to an interview from the project.
Buy the book from Peachpit.com.
This webcast is part of the “INitiative” webcast series, which offers diverse and thoughtful presentations by influential in-house designers. How do in-house design and marketing teams utilize a new brand system
when the agency has finished their work? Hizam Haron and Vineeta Hiranandani discuss.
As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.
Section: Tools and Resources -
in-house design, corporate design, in-house issues, professional development, INitiative, advice, business, ethics
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