Women Lead Initiative

Celebrating and fostering women’s achievements in design.

Women today outnumber men in AIGA’s membership—as in design schools and disciplines—yet leadership, representation, and parity remain a challenge.

The AIGA Women Lead Initiative (WLI) is committed to empowering women in design and advancing the vital discourse on issues facing professional women today without generalizing or segregating women designers. Instead, we aim to address persistent biases and inequities inclusively and constructively through programming around three goals:

  • Celebrate the achievements of women in design.
  • Cultivate awareness of gender-related issues, while building knowledge and leadership skills.
  • Connect by facilitating relationships within and beyond the design industry.
How you can get involved:
Meet our 2016 AIGA Women Lead campaign supporters

Here are AIGA, we are lucky to work alongside partners who believe just as strongly in women's leadership as we do. This year, the WLI committee launched our first campaign for Women Lead and asked studios, agencies, and companies who have demonstrated a commitment to gender equity internally to contribute to this extremely important initiative. AIGA's executive director, Julie Anixter, will be interviewing and sharing their unique Women Lead stories over the next few months on our website and over social media. 

To get involved and support the Women Lead campaign, contact Faustyna Hariasz.

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19 results
  • Women Lead Resources

    Women Lead Resources

    These resources further the goals of the AIGA Women Lead Initiative: Celebrate, Cultivate, Connect.

  • Women Lead on social media

    Women Lead on social media

    Tag your tweets, images, and posts on social media with #AIGAwomenlead to help our initiative celebrate and foster women’s achievements in design.

  • Women Lead postcards

    Women Lead postcards

    To commemorate the launch of the AIGA Women Lead Initiative in 2014, members and colleagues of the Women Lead Steering Committee designed postcards representing their vision of the initiative's mission: to celebrate and foster women's achievements in design.

  • Women Lead Steering Committee

    Women Lead Steering Committee

    The AIGA Women Lead steering committee works to celebrate the achievements of women in design, cultivate awareness of gender-related issues, and connect women both within and beyond the design industry.

  • Equal pay in design: how do we make it a reality?

    Equal pay in design: how do we make it a reality?

    Two powerful words, one unfulfilled promise. Equal pay remains a goal, not a reality, for women in design. Here are actionable steps to integrate equal pay and its values into our profession.

  • Gender equality in design: fighting implicit bias with empathy

    Gender equality in design: fighting implicit bias with empathy

    The findings from an year-long research project with AIGA’s Women Lead Initiative show the potential key to unlocking gender equality within design.

  • The habits of leading women in digital design

    The habits of leading women in digital design

    As women in digital design, you know the people using products, apps, and interfaces are more diverse than ever. Unfortunately, the tech industry isn’t.

  • Design Matters’ AIGA Women Lead podcast playlist

    Design Matters’ AIGA Women Lead podcast playlist

    The go-to design podcast helps AIGA Women Lead celebrate women’s achievements, with a playlist of inspiring and innovative women leading the profession.

  • The female tech trailblazer we’re thankful for

    The female tech trailblazer we’re thankful for

    You’ve probably never heard of Dame Stephanie Shirley, but here’s why we’re thanking the founder of Freelance Programmers for her leadership during the Mad Men era.

  • The 3-step girl’s guide to angel investment

    The 3-step girl’s guide to angel investment

    Everything you wanted to know about funding your business but were afraid to ask.

  • How Su Mathews Hale is designing the future for women

    How Su Mathews Hale is designing the future for women

    When Su Mathews Hale was asked to list great women in the field of design, she responded with an answer on a postcard. Literally. And she’s not done yet.

  • Get a Life

    Get a Life

    What do Marian Bantjes, Janine Benyus and Maira Kalman—all speakers at the 2007 AIGA Design Conference—have in common? In Lupton’s words, they rock.

  • Sheila Levrant de Bretteville on the 40th Anniversary of L.A.’s Women in Design Conference

    Sheila Levrant de Bretteville on the 40th Anniversary of L.A.’s Women in Design Conference

    For International Women’s Day this year we decided to touch base with Sheila Levrant de Bretteville, who organized the pivotal Women in Design conference in Los Angeles in 1970, to get her perspective on how far we have (or haven’t) come in the past four decades.

  • Video: Tiffany Dufu

    Video: Tiffany Dufu

    Women hold only 18 percent of top leadership positions, despite making up over half of the American workforce. How can we possibly explain—and close—this gap?

  • Video: Robin Ely

    Video: Robin Ely

    For AIGA Members only: Harvard Business School professor Robin Ely examines current systems supporting women’s leadership development and organizational change.

  • Video: Reshma Saujani

    Video: Reshma Saujani

    Reshma Saujani explains why she believes that a lack of women in technology and engineering is the most important domestic issue of our time.

  • Video: Erica Eden

    Video: Erica Eden

    Why is gender important? Smart Design’s Femme Den explores the gap between assumptions and realities about women.

  • Webcast: Set and Get Your True Market Value

    Webcast: Set and Get Your True Market Value

    In this 90-minute interactive webcast organized by the AIGA Women's Leadership Initiative, negotiation expert Lisa Gates will guide you through a process for evaluating your market, your niche, and your numbers.

  • Webcast: Move Over Mad Men

    Webcast: Move Over Mad Men

    Su Mathews and Deborah Adler gave firsthand advice on achieving business success, juggling work and family, and finding inspiration in unexpected places.