Design improves society
Social engagement
Designers bring empathy and creativity to social challenges. The first helps to understand the human-centered solutions that can make a real difference in real people’s lives; creativity can defeat habits with innovative approaches to making a measurable difference. It
is the designer’s approach to the process of solving complex problems,
particularly in the willingness to test risky options that transcend the
traditional view of problems, that is a strategic advantage. Every designer is
encouraged to become engaged with socially relevant projects in order to use
their creative talents to their highest and best purpose and to demonstrate the
value of designers and design thinking.