AIGA | Professional designers serve clients best

Professional designers serve clients best
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Filed Under: Why Design, compensation, advocacy, ethics, new business development

Illustration by Oliver Munday

Professional designers are committed to ethical principles and business practices that serve the client's interests. AIGA establishes standards for professional practice that describe the expectations clients deserve in gaining the full advantage a designer's talents and process. These standards serve both the client and the designer in bringing clarity and integrity to the designer-client relationship.

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47 results

Confessions of an Undercover Innie

by Andy Epstein

As in-house designers, we often become immersed in our companies, causing us to lose perspective on ...

Webinar: Planning for retirement

Learn how to get rich, keep your soul, do great work and do it all sustainably in this webinar with ...

Webinar: Growing your firm

Part of the exclusive “Financial Metrics” series with David C. Baker, this webinar gave attendees a ...

Case Study: Be Careful What You Cut

by Fallon

In order to inform the public about budget cuts that would affect children, the Children's Defense F...

Webcast: Spec work, crowdsourcing and collaborative design

Ric Grefé reviewed AIGA’s position on spec work and the challenges posed by crowdsourcing and coll...

Call to Action: End Gun Violence

We call upon our fellow members to participate in a nonpartisan effort focused on the critical soci...

The UC logo controversy: How 54,000 people, the mainstream press and virtually every designer got it wrong

by Christopher Simmons

By now there must be few people who are unaware of the recent uproar surrounding the University of ...

What should designers do after the election?

by Richard Grefe

President Obama articulates a vision for arts and culture that recognizes its role in the American ...

Case Study: Make Congress Work!

by Maloney & Fox

This nonpartisan booklet outlines twelve steps to fix communication in Congress, garnering national...

How is AIGA investing in chapters?

by Richard Grefe

Executive Director Richard Grefé discusses AIGA’s commitment to providing a suite of tools that all...

Freelance Considerations: Lessons Learned

by Daren Guillory

Thinking about going freelance? An insider's look at the pros and cons, plus helpful tips and advi...

How to hire a designer

Whether you’re hiring a designer for your department, expanding your design studio or looking for a ...

Head, Heart and Hand: Modern design practice

by Richard Grefe

Executive Director Richard Grefé discusses how AIGA’s approaching centennial offers an opportunity t...

Introducing a new membership model

by Richard Grefe

Beginning this month, AIGA is shifting from a membership model based on the stage of an individual’s...

A new view of AIGA

by Richard Grefe

Executive Director Richard Grefé explains why the AIGA experience must be defined as a powerful comm...

Ask Aquent

Looking to advance your design career? Aquent recruiters will host live 45-minute Q+A sessions each ...

Don’t Be a Victim of Copying

by Frank Martinez

Copyright law provides protection to designers, but like most trips to a new place, it requires you ...

AIGA urges the Obama 2012 campaign to reconsider its jobs poster contest

by Richard Grefe

AIGA executive director Richard Grefé responds to “Art Works: A Poster Contest to Support American J...

Dispatch from AIGA China: Making an Impact

by Amy Gendler

The director of AIGA’s office in China reports on our relationship with the China International Desi...

How does AIGA advocate for the collective interests of designers?

by Richard Grefe

One of the critical roles that AIGA plays is to express the collective interests of the profession t...

AIGA and Aquent release an expanded survey of design salaries online

The 2011 AIGA|Aquent Survey of Design Salaries, an annual survey of compensation in the design indus...

The Cost of Free Labor

by Maribeth Kradel-Weitzel

An internship can be a great first step in a new designer’s career, but AIGA Philadelphia’s Maribeth...

AIGA position on spec work

AIGA maintains its position against speculative work while recognizing that the decision on whether ...

AIGA|Aquent Salary Survey

This annual survey offers the most comprehensive overview of compensation data for the communication...

Professional designers serve clients best

Professional designers are committed to ethical principles and business practices that serve the c...

How do businesses balance crowd participation and design?

by Richard Grefe

Executive director Richard Grefé describes how AIGA responded to Gap’s idea to crowdsource the redes...

Does the NEA consider design to be part of its mandate?

by Richard Grefe

On behalf of U.S. communication designers, AIGA executive director Richard Grefé responds to the NEA...

Share your feedback on proposed IRS reporting requirements

by Richard Grefe

A new IRS provision would impose an unacceptable record-keeping and reporting burden on small busine...

How are designers doing in the new economy?

by Richard Grefe

Executive director Richard Grefé looks at the results of the 2010 AIGA|Aquent Survey of Design Sala...

What is AIGA's response to the NEA's call for logos?

by Richard Grefe

Executive director Richard Grefé shares AIGA’s letter responding to the NEA’s RFP for a new Art Work...

What is AIGA’s position on spec work? And how are ethical standards determined?

by Richard Grefe

Spec work is a perennial issue for designers, and AIGA has long held a position against it. Richard ...

Be Smart about Student Internships

by Shel Perkins

Design firm owners seeking to cut payroll costs should be aware of the federal and state laws that a...

To Design or Not to Design: A Conversation with Allan Chochinov

by Steven Heller

Should students be taught to stop making stuff? As design educators, Heller and Chochinov debate thi...

Can You Spare a (Mercury) Dime?

by Phil Patton

With 2008 showing signs of 1932, every cent counts. Patton looks at a silver classic from the golden...

Employment Agreements for Designers

by Shel Perkins

This article addresses some basic issues related to employment agreements, as well as extra componen...

Why a Project Manager?

by Emily Carr

What does a project manager do, and does your design firm need one? Emily Carr rises to the challeng...

Managing Large Projects: Part One

by Shel Perkins

Projects of greater scope and complexity require a more formal approach to planning and management. ...

The Resistance: Designers and Clients Go Head-to-Head

by Kenneth FitzGerald

If all is fair in love and war, then who wins when designers and clients struggle for power? FitzGer...

Working with a Sales Rep

by Shel Perkins

Often, a growing firm’s marketing hat is given to a new hire, requiring a carefully planned transiti...

Ethics and Social Responsibility

by Shel Perkins

In discussing ethics and design, there are at least three different levels for us to consider.

Defamation, Privacy and Publicity

by Shel Perkins

Any company distributing information via the web now faces many of the same legal risks as pre-inter...

New Challenges from the Lowballers... and What to Do

by Leslie Burns-Dell'Acqua

Creative industries are under threat from lowballers and companies that exploit them. Some suggestio...

In Search of Ethics in Graphic Design

by Paul Nini

Paul Nini goes searching for ethics in design and finds an audience in need of more than just a mess...

Payment Strategies

by Emily Ruth Cohen

Your best strategy is to approach your payment schedule as you would any design project, personalizi...

Marketing

by Shel Perkins

Positioning, promotional mix and long-term mutually advantageous relationships are three important a...

Pricing Models

by Shel Perkins

When design firms sell work, there are several very different ways to structure the compensation. Ta...

Soul Branding(SM): An Interview with Elsie Maio

by David Womack

Writer, commentator and brand guru Elsie Maio discusses the link between business ethics and finacia...

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Case Study: IDSA 2010 International Conference

Case Study by Ziba DesignNovember 10, 2011

Courtesy of Ziba Design

Ziba not only planned the 2010 IDSA annual conference—from concept and visual identity to publicity and speaker selection—but also helped to close generational gaps and return the event to relevance.

Section: Why Design - Tags: experience design, metrics of effectiveness, Making the Case
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A Place Where I Thrive

Member Contribution by Amy LyonsMay 2, 2013

I’ve been an AIGA member since I moved to Raleigh in 2009, and in that time I have gained so much through what I have given to the chapter. As a chapter, our mission is to create a place where design thrives. What I found through my involvement with AIGA Raleigh is a place where I thrive, too.

Section: Inspiration

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