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What designers offer to clients is a way of thinking. The “Why
design?” booklet outlines the role of design in business strategy.
It seeks a common framework for why design adds value to clients'
interests. The booklet is written for our designer members, to
provide some core messages for which we can create a common chorus.
It defines the power of Designing, a larger concept that includes
strategy as well as artifacts across a variety of disciplines.
AIGA created an online
archive of case studies that demonstrate the value of the
framework through real-world projects. Contribute your own to the current Why Design section.
This agreement allows you to create customized terms and conditions for your design engagements.
Section: Tools and Resources -
“Good design is a strategic, sustainable, ethical response to a business problem,” writes strategic consultant David Berman.
Section: Why Design -
Web typography, simplified, decoded, deconstructed. That was
the focus of our sixth “Breakthroughs” webinar, featuring Tim Brown, type
manager at Typekit and author of the blog Nice
Section: Inspiration -
interaction design, typography, web design, professional development, technology, design educators, students
San Francisco, CaliforniaMarch 20 2015
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